By Simon Swan Organisational culture is fast becoming the central component from which organisations adapt, retain their relevancy and ensure they are fit for purpose. But how successfully are companies adapting their working cultures and is there real change happening in the workplace? The connected economy is not only pressuring organisations to transform but it is also putting on new demands and opportunities for the global workforce. What many of us were taught in school was how to succeed during the industrial revolution, but this is not the skillset required for many of us any longer and this video <a target=_blank href="http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity" target="_blank" Read full story › Source: The Drum...
Read MoreBy John McCarthy Video streaming company Netflix is always plotting how to get its subscribers watching more TV, and now, it may have uncovered the answer – Netflix-branded marijuana. The company wants to solidify its subscription as a vital monthly purchase, and as such worked with ad agency Carrot and Alternative Health Herbal Services in West Hollywood throughout the weekend in a joint effort to promote upcoming show Disjointed. Thematically the pop-up shop, which ran Friday to Monday, ties in with Disjointed’s premise. The show is centered around a woman’s trials and tribulations in opening a marijuana dispensary, seemingly inspired by Jenji Kohan’s Read full story › Source: The Drum...
Read MoreBy Ed Woodcock Before special effects got good, if you wanted to film a dogfight between two-dozen F-14 Tomcats, you actually needed to get ahold of approximately two-dozen F-14 Tomcats. That’s where the Pentagon usually came in. By the time the makers of Top Gun rocked up, the Pentagon had been quietly bankrolling war films for more than sixty years. There was a catch though. The films had to serve the US military’s interest. So, no Deerhunter basically. When the folks at the Pentagon first read the Top Gun script, they loved it – square-jawed aviators pushing jets to the edge of the envelope. That Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav The BBC Worldwide has revamped its Indian functions with the promotion of Deepali Handa who has been promoted to commercial head, productions, India. Alongside her new responsibilities, Handa will also continues to oversee BBC Worldwide India’s non-fiction production and production accounts. Soniya Kulkarni will now additionally be responsible for the role of creative and business head, productions, India where she will lead the business side. Both Deepali and Soniya will report to Myleeta Aga, SVP and GM, South and South East Asia. Aga said: “BBC Worldwide already enjoys a reputation as a leading producer in India, making high quality and Read full story › Source: The Drum...
Read MoreBy John McCarthy Since 2013, Buzzfeed has sidestepped the much-maligned banner ad in favour of native content however, the company is now bringing the format back onto the site to more effectively monetise audiences. Business Insider reports that banner ads will now run atop the story and home pages online and in the dedicated app. These will be served up globally through the Google DoubleClick Ad Exchange and Facebook Audience Network. Despite the proliferation of adblocking software that could negate the banner ad efforts, Buzzfeed is still embracing the advertising format in a bid to make it less Read full story › Source: The Drum...
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