By Shawn Lim General Motors has launched a mixed-reality (MR) dealership, which aims to provide an augmented showroom experience for consumers, allowing them to virtually experience a car showroom at anytime and from anywhere in the world. The MR application called V-Showroom, which GM worked on with Dentsu Aegis Network‘s agencies Isobar and Carat, merges real and virtual worlds to produce new environments and visualisations in real-time, by using an overlay of augmented content that interacts with the physical space it is in. The application also uses an iPad attached with a structural depth sensor, to scan any physical space in Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny While much has been discussed on how social media has democratised information and empowered the consumer, the opportunity and disruption to the workforce is a lesser discussed forum. LinkedIn has made significant changes to its platform over recent years to focus more on content and enabling connections around content out in the open, versus just allowing professionals to connect and message privately. It creates an immense opportunity for thought leadership at scale, but with that comes risk and responsibility to individuals and institutions. However, marketers from Netflix and PSB Academy believe the opportunity is too good to miss and sat down with Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Jack Lim has joined One Championship as chief commercial officer where he will be responsible for uniting revenue streams and leading the way for new growth opportunities. Lim previously held positions of chief commercial officer of Mediacorp, vice president of media sales for Sony Pictures Asia, and director of international sales for CNBC Asia Pacific. Chatri Sityodtong, chairman and CEO of ONE Championship, said: “I am thrilled to announce the addition of Jack Lim to our executive leadership team. Jack is one of Asia’s most seasoned business leaders in the media industry. Without a doubt, our Read full story › Source: The Drum...
Read MoreBy Doug Zanger Danish digital agency DIS/PLAY has been acquired by AKQA and will be part of the WPP agency’s network. The main aim is to firm up AKQA’s presence and capabilities in Europe. Terms of the deal were not disclosed. Employing more than 100 people in Copenhagen and Aarhus, DIS/PLAY’s main remit is innovation, strategy, user experience, design and technical development solutions for clients that include Ecco, Amnesty International, Vestas and others. The agency’s 2016 annual revenue was DKK105m (a little over £13m and close to $17m). “It has been a long held aspiration for AKQA to have a studio Read full story › Source: The Drum...
Read MoreBy Haley Velasco Kyle Bunch is a jack of all trades. Not only is he the managing director of social at advertising agency, R/GA, but he is also creative in his start-up ventures. At the IPG-owned business he has led social campaigns for clients including Nike, MasterCard, Google, L’Oreal and Microsoft. One of his advertising feats was with L’Oreal where it created the #AskHairGenius hashtag to engage consumers who were in need of hair advice. In addition to his agency work, Bunch has taken his creativity to his own ventures. In 2009, he co-founded Blogs with Balls, a sports social media Read full story › Source: The Drum...
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