Posts made in August, 2017

on Aug 29, 2017

By Charlotte McEleny While Blis continues to make a name for itself in Singapore and beyond for its location data expertise, the company is also well known for its annual media agency event the Golden Shaker Competition. This year’s competition kicks off in the coming weeks and The Drum has again partnered to share the cocktail making moves and mixes of the Singapore and Asia Pacific media scene. Last year’s Golden Shaker competition saw 10 top media agency teams battling it out to deliver the winning cocktail. With guidance from world famous mixologists – courtesy of Proof & Company, the folks behind 28 HongKong Read full story › Source: The Drum...

on Aug 28, 2017

By Doug Zanger As a story unfolds in film and TV, there are plenty of those who help craft the work. Though writers, producers, directors and actors get the spotlight much of the time, the rest of crew plays invaluable roles in making it all come to life. Nowhere is that more evident than the role of the prop master — who takes some of the raw materials that is a story and crafts it into something that is truly special. Nuance, in getting everything right is a big differentiator and 20-plus year veteran Scott Bauer is a master of using props — and Read full story › Source: The Drum...

on Aug 28, 2017

By Minda Smiley Fast-food chain Wendy’s is taking its “fresh, never frozen” hamburgers to football fans across the country this year via a college tailgate tour that will span 12 games this season. In partnership with experiential marketing agency IMG Live, Wendy’s will kick off the tour on Sept. 3 when UCLA takes on Texas A&M at the Rose Bowl. It will end the 12-game tour at the University of Michigan on Nov. 25 when the school plays Ohio State. At each stop, Wendy’s will unveil a customized 18-wheeler that includes a patio, roof-top party deck, indoor lounge and 14-foot Read full story › Source: The Drum...

on Aug 28, 2017

By Minda Smiley McDonald’s has chosen Publicis.Sapient and consulting and technology services firm Capgemini to work on the fast-food chain’s digital and technology innovation strategy. The duo will be tasked with helping the brand create the “restaurant experience of the future.”According to Publicis, the pair won the business after a year-long pitch. The two firms will be part of the team helping McDonald’s build assets including kiosk ordering, web applications, mobile order and pay, and creating innovative digital services for employees. Capgemini, headquartered in Paris, plans to open what they are calling a ‘Global Digital Retail Center’ in Chicago Read full story › Source: The Drum...

on Aug 28, 2017

By Kyle O'Brien Droga5 New York is growing its creative team, adding several new creative directors and associate creative directors in response to new account wins. Donnell Johnson, Matty Smith and Shannon Washington have recently joined the agency as creative directors. The agency has also hired six new associate creative directors. The hires follow steady agency growth and several new business wins, including ESPN, Tencent and Dos Equis, among others. After freelancing at a number of agencies throughout the last seven years, Johnson has joined Droga5 with nearly 20 years of advertising experience under his belt. Prior to freelancing Read full story › Source: The Drum...