By Jenny Cleeton With more people deciding to watch TV across different devices at any given time, it is clear to say that the traditional linear structure we have all become accustomed to is changing. At the Edinburgh International TV Festival, the question that seemed to crop up throughout almost every session and panel was, what is the future of TV? During the leaders debate panel, BBC, ITV, Channel 4, Channel 5 and Sky were presented with a graph to show the dips each channel had experienced over the last year. Ralph Lee, deputy chief creative officer at Channel 4, who was standing in Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Strava, the social network for athletes, has launched a new campaign which focuses on the unifying quality of sport at a time when social media can distance us from reality. ‘Athletes Unfiltered’ features everyday members of the Strava community sharing the raw, uncurated and often gruelling nature of sport – including images of blisters, injuries, awkward tan lines and filthy hands – as it calls for athletes to celebrate what makes them unique. Loading… Through the film, Strava aims to distance itself from other social networks which breed an unrealistic and ‘filtered’ vision of what Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Japan was knocked offline for over 30 minutes on Friday (25 August) as a result of an error on Google‘s part which caused a BGM route hijack. The incident has triggered an investigation by The Internal Affairs and Communications Ministry of Japan. According to BGPMon, “Google accidentally became a transit provider for Jastel by announcing peer prefixes to Verizon. Since Verizon would select this path to Jastel it would have sent traffic for this network towards Google. Not only did this happen for Jastel, but thousands of other networks as well.” AS4713 NTT OCN, the largest service provider in Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Google is issuing refunds to marketers and ad agency partners who used the company’s DoubleClick Bid Manager, after it found evidence of ads running on websites with fake traffic. Having informed hundreds of partners about the issue with invalid traffic, Google has offered to reimburse about 7% to 10% of the total purchase an advertiser pays on DoubleClick, the Wall Street Journal has reported. To counter such issues, the internet giant is asking the 100-plus exchanges, ad networks and publishers that DoubleClick Bid Manager plugs into to display to ad buyers whether they are willing to refund the Read full story › Source: The Drum...
Read MoreBy Katie Deighton Last month, London-based Claudine O’Sullivan fought off fierce international competition to be crowned winner of the advertising professional category at the World Illustration Awards, off the back of a single entry commissioned by Apple. When the brief landed she wasn’t even working full-time as an illustrator, let alone represented by an agent. O’Sullivan spoke to The Drum about what it’s like to draw for Apple, the fortuity of her career so far, and the pressure placed on illustrators in the quick-moving trendscape of art direction. Loading… First of all, congratulations – you’re now officially a Read full story › Source: The Drum...
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