By Shawn Lim Tencent has formed an alliance with prominent industry players to explore the development of artificial intelligence (AI) that is used in autonomous driving in China, to keep up with rivals Baidu and Alibaba’s work in the self-driving industry. The alliance includes the likes of Stanford University professor Sebastian Thrun, famously known as ‘the father of Google’s self-driving car’, Li Bin, founder and chairman of Chinese electric carmaker Nio and Stefan Greiner, director of Audi China’s autonomous driving and chassis development. According to Tencent, aims to support the research for self-driving and manufacture related products in future. “Tencent hopes Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow US broadcaster CBS has agreed to buy the struggling Ten Network, one of Australia’s three commercial channels that was placed in voluntary administration in June after running into financial troubles. The purchase is still subject to regulatory approval. The US network giant beat Lachlan Murdoch, son of media mogul Rupert Murdoch, and Bruce Gordon, the largest shareholder of Ten Network, who announced a joint takeover bid in July. Gordon, through his private company Birketu, currently owns about 15% of Ten’s shares, while Murdoch’s investment vehicle Illyria owns 7.44%. The two businessmen proposed to jointly buy out Ten, taking a 50% share Read full story › Source: The Drum...
Read MoreBy Samuel Scott Say that on an average day, 10,000 people enter a specific Walmart in the US or a Tesco in the UK. Except in the case of highly targeted direct response campaigns, the company’s marketers will never know exactly why each of them decided to go to that location at that particular time. The digital marketing world will soon find itself dealing with that same issue as people become less and less likely to know precisely why a particular person arrived at a website – or even if it was a flesh-and-blood human being at all. Digital platforms have created Read full story › Source: The Drum...
Read MoreBy Katie Deighton Welcome to The Drum Creative Works, in partnership with Workfront. As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our ‘Creative Work of the Week’. We’re using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 4 September. For project information, credits and more click on the project to expand to full screen for credits Read full story › Source: The Drum...
Read MoreBy Katie Deighton Creative Work of the Week‘s August bank holiday special goes to TotallyMoney and its Live With Clive spot, which transports sports pundit Clive Tyldesle into the bed of the finance brand’s customer Dan as he checks his live credit score. Designed to promote TotallyMoney’s Live Credit Score and Credit Report service, the ad was devised by McCann Manchester, directed by Theo Delaney and produced by Rose Bulow. The agency wanted the spot to convey a sense of ‘surrealist humour’ by plucking Tyldesley up from the commentators’ box and plonking him down in a couple’s bed. Here he delivers Read full story › Source: The Drum...
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