By Taruka Srivastav GroupM has taken its world tour of leadership changes to India, announcing that it would be launching ‘NewCo’, an interim name for the combined MEC and Maxus agency, into the market, as well as changes at Essence. Kartik Sharma, former managing director of Maxus South Asia, will assume the role of managing director of the new media, content and technology agency in India and South Asia when ‘NewCo’ launches in January 2018. Tim Castree, global CEO at MEC said: “We’re creating a brand new billion-dollar revenue media, content and technology agency, dubbed ‘NewCo’ for now. With such ambition, comes a need for Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak The Drum seeks out and talks to some of the most interesting people working in the global media and marketing sector in an effort to get to know them better. This week In this week’s 10 Questions With, Diageo’s Jason Chebib offers his thoughts on buzzwords, social media use and Arsene Wenger. What was your first ever job? I tutored Latin, aged 12. I’d only done a year’s Latin, but it was just enough to teach 10-year olds who’d missed the first year of Latin grammar and were joining my London private school a year late. Earning money for Read full story › Source: The Drum...
Read MoreAirbnb India head: 'There is a new economy that can be based on people’s inclination to have new experiences'
By Taruka Srivastav With the rise of a digital economy, digital travel sales in India are set to touch the $22.52bn mark in 2017, according to eMarketer. According to Indian Ministry of Tourism, India registered an 11% year-on-year increase in foreign tourist arrivals (FTAs) during 2016, with as many as 9 million tourists visiting the country, excluding visits by non-resident Indians. This has facilitated growth of online marketplace and hospitality service like Airbnb in the Indian market. Airbnb’s CEO Brian Chesky believes that India will be one of the biggest world market in 10 years for Airbnb, as the company Read full story › Source: The Drum...
Read MoreBy Shawn Lim Uber‘s board has voted in favour of making Dara Khosrowshahi, the current chief executive of travel company Expedia, its new chief executive. While Khosrowshahi has yet to formally accept the offer, an Uber spokesman confirmed the news with TechCrunch, saying: “The Board has voted and will announce the decision to the employees first.” With Meg Whitman, CEO of Hewlett Packard Enterprise, turning down the job publicly, it leaves Khosrowshahi, who has been running Expedia for more than a decade, as the clear favourite ahead of General Electric CEO Jeff Immelt. Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Taylor Swift is teaming up with US retailer target to release two exclusive print magazines to promote her new album, Reputation. The singer unveiled the title track of the album – Look What You Made Me Do – following a carefully orchestrated social media hiatus as part of a PR stunt last week. Now, her marketing team have announced a collaboration with Target to promote the singer’s album, taking shape in the form of a 72-page collectable magazine, which will only be availbale for purchase through the retailer. There are two volumes of the glossy, which will feature personal poetry, Read full story › Source: The Drum...
Read More
Industry News