By Rebecca Stewart Kwik Fit has consolidated its agency roster into Cogent, following a four-way competitive pitch. The move will see Cogent serve as the brand’s lead strategic and creative partner for through the line communications. The Birmingham and London-based agency has been tasked with lifting consideration and driving commercial growth for Kwik Fit and its brand portfolio. The agency’s first work for the car serving and repair company will run nationwide this autumn. Kwik fit has previously worked with a number of agencies across its online and creative campaigns including Enter UK and Live and Breathe. The firm’s most-recent campaign was Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Peter Dinklage is perhaps best known for his role as Game of Thrones‘ intelligent and witty tactician Tyrion Lannister, but Cisco has recruited the actor to take on a very different role in its latest spot. The brand’s ‘The Network. Intuitive. Explained’ ad seeks to unpack the computing firm’s “intent-based network” solutions which allow clients to speed up their digital operations. The cinematic two-and-a-half-minute film shows Dinklage boldly wandering through the streets of London describing how simple the new network is as he contemplates the hyper-connected world around him. The spot was created by Ogilvy, which won the business in Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Carling has insisted that customers have not been misled, after conceding that the actual level of alcohol in its beer it lower than the amount advertised. Carling advertisers the lager as having 4% alcohol by volume (ABV) but it has been brewed at 3.7% since 2012. The admission from the brewery’s US-based owner, Molson Coors, came during a hearing brought by HMCR which centered around claims that Carling had underpaid tax by more than £50m between September 2012 and January 2015. However, the firm won the case in March this year after arguing that the actual strength of its lager Read full story › Source: The Drum...
Read MoreCarling says it hasn't mislead consumers as it admits beer alcohol content is weaker than advertised
By Rebecca Stewart Carling has insisted that customers have not been misled, after conceding that the actual level of alcohol in its beer it lower than the amount advertised. Carling advertisers the lager as having 4% alcohol by volume (ABV) but it has been brewed at 3.7% since 2012. The admission from the brewery’s US-based owner, Molson Coors, came during a hearing brought by HMCR which centered around claims that Carling had underpaid tax by more than £50m between September 2012 and January 2015. However, the firm won the case in March this year after arguing that the actual strength of its lager Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Verizon has gotten plenty of miles out of Thomas Middleditch as a spokesperson, but for a new spot in the campaign, he’s joined by a Spanish-speaking lookalike. Global creative agency The Community (La Comunidad) has added a twist to the brand’s focus of finding the right mobile network. The new spot, ‘Date Interrupted,’ premieres today (August 27) during the 2017 MTV Video Music Awards (VMAs). In the spot, a Spanish-speaking couple dines al fresco, enjoying a rare evening away from their baby. Just as they begin to relax, the woman realizes she can no longer view their digital baby monitor Read full story › Source: The Drum...
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