Posts made in August, 2017

on Aug 26, 2017

By Taruka Srivastav Having recently updated its News Feed for consumers to have “more lively” and “expressive conversations”, Facebook is expanding the ‘On This Day’ feature with two new updates. This first is ‘Recapping Your Memories’ where users’ recent memories, will be bundled into a monthly or seasonal memory recap story. Like On This Day, these memory recap stories will show up in the News Feed and are shareable. null null Secondly, the current ‘Celebrate Your Friendships’ and other celebratory messages like ‘you have made these number of friend’ will become shareable. null null In a blog Read full story › Source: The Drum...

on Aug 26, 2017

By Taruka Srivastav To promote diversity, eBay is adding a new platform ‘Fill Your Cart With Colour’ to enhance shopping experience for consumers. The platform, which has already been introduced in US, was conceptualized by creative agency 72andSunny will be introduced in UK via a 40-second TV commercial. Gareth Jones, eBay’s senior director of marketing said: “In addition to creating a more personalised marketplace experience for our shoppers, we are celebrating their passions and telling their stories as part of our brand narrative.” As part of eBay’s push towards personalisation across display, CRM and email marketing, eBay’s homepage will be user Read full story › Source: The Drum...

on Aug 26, 2017

By Taruka Srivastav Beats by Dre has rolled out a new advertisement featuring mixed martial arts superstar Conor McGregor ahead of the so-called ‘Money Fight’ between him and legendary undefeated boxer Floyd Mayweather. Dedicated. @TheNotoriousMMA #AboveTheNoise. pic.twitter.com/8nTDRuyUCS — Beats By Dre (@beatsbydre) August 23, 2017 Th ad titled ‘Dedicated’ has been dedicated to his city and country, Dublin, Ireland by McGregor. The ad is summarised by Beats by Dre as: “The world is a noisy place. Whether you’re chasing boxing history or the thing that matters most to you, it’s important to Read full story › Source: The Drum...

on Aug 26, 2017

By Taruka Srivastav Outdoor advertising company Clear Channel International (CCI) has joined forces with the United Nations (UN) in an effort to get people to join the UN’s global humanitarian #NotATarget campaign. As part of the partnership, CCI’s digital out-of-home screens have hosted a series of UN ads across some of Europe’s largest capitals and city street furniture. Amanda Pitt, communications director for the UN’s Humanitarian Affairs Office said, “Our campaign this year is about helping people understand that they can play a role in influencing significant change in the world, and that their voice is important.” “To achieve this, we Read full story › Source: The Drum...

on Aug 25, 2017

By Lisa Lacy Embattled car-sharing startup Uber has announced a three-year partnership with Girls Who Code in which it will donate $1.2m to further the nonprofit’s work to close the gender gap in technology. Uber said the partnership will help grow hundreds of after-school and immersion programs, allowing an additional 60,000 US girls to be exposed to technical skills from an early age. And to help ensure the success of the partnership, Uber chief brand officer Bozoma Saint John will join the Girls Who Code board of directors. In addition, Uber employees will begin volunteering, setting up coding workshops and Read full story › Source: The Drum...