Posts made in August, 2017

on Aug 25, 2017

By Lisa Lacy Whole Foods Market, the natural and organic foods supermarket that calls itself America’s Healthiest Grocery Store, is trying to shed another nickname, Whole Paycheck, as it “[pursues] the vision of making [its] high-quality, natural and organic food affordable for everyone.” That’s because the $13.7bn Amazon acquisition closes on Monday (August 28), ushering in a new era in which Whole Foods will offer lower prices on a selection of grocery staples, including produce, meat and fish. In addition, Amazon said it will start to integrate Amazon Prime into the Whole Foods point-of-sale system and Prime members will Read full story › Source: The Drum...

on Aug 25, 2017

By Minda Smiley Havas experienced a 1.9% revenue increase in the first half of 2017, down from 5.2% 12 months earlier, with the Paris-based firm’s results published today (August 25) the latest indication of an industry-wide squeeze on ad spend. The holding company’s organic growth took a hit in the first half of this year, with Havas posting an organic growth decrease of 0.4%, down from last year’s 3% increase during the same period. Both Europe and North America experienced a 0.4% dip in organic growth, while APAC and Africa saw a 0.6% drop and Latin America’s fell by 0.8%. In North Read full story › Source: The Drum...

on Aug 25, 2017

By Kyle O'Brien The 121-year-old Advertising Club of New York, a non-profit organization serving the advertising industry, today (August 25) unveiled a new brand identity and logo. The new logo was designed by B2B agency, Gyro New York. A plus sign was utilized to symbolize an expanded membership base, which now includes ad tech, social platforms and media startups as well as agencies and clients. A new website is set to launch early in September. “For 121 years, The Ad Club has connected professionals around a shared experience and passion in the name of exchanging ideas and best practices in business. We now Read full story › Source: The Drum...

on Aug 25, 2017

By Jessica Goodfellow At a time when fake news has become more prevalent, the Telegraph has launched its first major brand campaign in 10 years that seeks to demonstrate the power of the spoken and written word, and the increasingly important role of quality journalism. The creative, called ‘Words chosen well’, utilises famous cultural references – from politics, to sport and pop-culture – to highlight how one word can evoke iconic moments in history. This includes Martin Luther King’s ‘dream’, the first man on the moon’s ‘leap’ and Muhammad Ali’s ‘float’. ‘Words are powerful. Choose them well’ is the closing line of the campaign, Read full story › Source: The Drum...

on Aug 25, 2017

By Michel Feaster Buying and selling are in the midst of the biggest transformation since the industrial revolution: this year alone, Sears has closed 43 stores, JCPenney has closed 138, and Macy’s has closed 68. Why the sudden disruption? Buyers are in the middle of a generational shift: millennials are replacing boomers as a dominant buying block, retail is transitioning from physical locations to digital experiences, and business models are changing from transactional to subscription services. And from these changes, B2B marketers can learn key lessons so their companies can stay the course in today’s tumultuous business landscape. How did Read full story › Source: The Drum...