Posts made in August, 2017

on Aug 25, 2017

By John McCarthy Conor McGregor sponsor BetSafe hopes to provoke his ‘Big Money’ fight combatant Floyd ‘Money’ Mayweather by rebranding a private jet as ‘Notorious Airways’ to bring it in line with the Irishman’s trashtalk. The signage on the unconventionally pimped out ride, in addition to carrying the McGregor and BetSafe brands, also features the message #49to1 – a reference to the fact the Irish man could stop Money’s 50-match victory streak. Loading… The 32-seater luxury private jet carried boxing VIPs across the Atlantic to the Strip ahead of the fight on Saturday 26 August. Read full story › Source: The Drum...

on Aug 25, 2017

By Ravi Amaratunga Hitchcock It is an often overlooked fact that during our short time on this earth, many of us will dedicate the vast majority of our adult lives to our ‘careers’. Think about that. Often over loved ones, cherished moments, weddings, births, deaths… for some of us, our careers will frequently take priority. I’m no exception. Why accept this kind of near sociopathic behaviour? I’d like to think for the majority of us, it’s because we truly care about what we do and the work we make. In a way, that work defines us, as much as we define it. So here’s a thought. Read full story › Source: The Drum...

on Aug 25, 2017

By Jenny Cleeton At this week’s Edinburgh International TV Festival, veteran news broadcaster Jon Snow delivered an emotive MacTaggart Lecture in which he said the media had become “disconnected” from some parts of society. The Channel 4 news anchor pointed to the Grenfell Tower disaster as an example of the rift that has formed between the “elite” in the media and people who have been “left behind”. “I felt on the wrong side of the terrible divide that exists in present day society and in which we are all in this hall, major players,” Snow said. “The completely man-made Grenfell disaster has proved Read full story › Source: The Drum...

on Aug 25, 2017

By Rick Lamb In a move seemingly designed to combat the threat of Amazon in the Grocery and Home Shopping space, Walmart announced yesterday (23 August) that they’re partnering with Google to power the Google Express service available via Google Home. While it potentially secures the fulfilment of orders to the growing numbers of people using voice search to purchase, it throws up interesting questions about the approach of brands to being ready for the era of the digital personal assistant. As we hurtle towards a post-GDPR world where first party data is critical to informing all elements of a brand’s interaction with customers Read full story › Source: The Drum...

on Aug 25, 2017

By Kyle O'Brien College football officially kicks off this weekend, and to get the fans pumped up Wieden+Kennedy has put together 14 new spots for Fox Sports’ upcoming Big 10 conference coverage. The 14 spots (yes, there are 14 teams in the Big 10, but numbers only matter in the score at the end of the game) being released at once for Fox Sports is part of the ‘Every Game is Everything’ campaign. Each individual spot depicts specific insights from the 14 schools within the Big 10 conference. Earlier this month, Fox Sports and Wieden+Kennedy New York debuted an anthem spot for college Read full story › Source: The Drum...