Posts made in August, 2017

on Aug 25, 2017

By Shawn Lim Mediacorp announced today that it will end the print edition of its free newspaper Today from the end of September and will retrench 40 staff from the paper because of the move. The state-owned broadcaster explained that it will continue restructuring the Today business to better face the new digital-first media landscape, having ended the paper’s weekend print circulation in April. The paper will now go fully digital. In the same announcement, Mediacorp also said it had entered into an agreement with rival Singapore Press Holdings to buy back its minority shareholdings in Mediacorp’s entertainment television and newspaper entities. The S$18m Read full story › Source: The Drum...

on Aug 25, 2017

By Joe Parrish I’ve had a lot of jobs in my life. And I’ve learned different things from all of them. But by far, the job that taught me the most useful advertising skills was the 6 years I spent playing lead guitar in a rock band. I started as a freshman in college and, despite appearances, it was a great learning (and beer drinking) opportunity. It drove my parents crazy, but in hindsight, nothing did as much to prepare me for my career as my years spent on stage. Some useful life lessons: Load in everybody’s gear. Loading in your gear is the worst part Read full story › Source: The Drum...

on Aug 25, 2017

By John McCarthy Amazon Studios is a lead disruptor in the video space and a number of broadcasters may look on in fear at its financial heft. Roy Price, the vice president of Amazon studios, talking at the Edinburgh International TV Festival, perhaps solidified these fears. Price underlined an ambition to buckle down with more original content as momentum gathers in the wake of it having to its name an Oscar winning movie in Manchester by the Sea and and a Golden Globe accolade as a result of Transparent. But it is shows like HBO’s enormously successful <a target=_blank href="http://www.thedrum.com/topics/game-thrones" Read full story › Source: The Drum...

on Aug 25, 2017

By Kyle O'Brien The California Lottery is using a luxurious dream sequence to promote its new California Black Premium Scratchers Series. Created by agency of record David&Goliath, the new work combines the dream of winning $5m and the product’s color: black. The concept is that all dreams start in black when you close your eyes, then things get vivid as your mind begins dreaming. The dream in the 75-second spot that kicks off the campaign, ‘Dreams Start in the Black,’ is one where a woman is first transported to darkness, then scratches off the paint of a black wall to uncover a magical Read full story › Source: The Drum...

on Aug 25, 2017

By Michael Feeley Manifesto has bolstered its strategy team with the the appointment of two new senior hires. Phil Aiston joins as client strategist, responsible for developing Manifesto’s digital media and strategy offering, having previously worked both client and agency side to create scalable strategies for large retail networks. He will also assist the acquisition and engagement strategies of a wide range of organisations across social, email and paid digital media. Manifesto also welcomes Vaughan Johnstone as account director. After more than six years advising and supporting clients on the role of digital, Johnstone joins Manifesto from digital communications company Investis, where he Read full story › Source: The Drum...