By Jessica Goodfellow Mother has named four new partners to run its London operation as part of the agency’s drive to broaden its creative output across an increasing portfolio of brands and business. The partners include Ana Balarin and Hermeti Balarin, the husband-and-wife creative team who became the agency’s first executive creative directors in London in 2015, and have been with the agency for 10 years. Chris Gallery and Katie Mackay, Mother’s heads of strategy, also become partners. The new partners assume responsibility for the day-to-day running of the London office, directing business strategy, driving growth, and diversifying the creative offer. They report to global Read full story › Source: The Drum...
Read MoreBy John Glenday Marriott is branching out from hotels into the world of travel experiences in an innovative collaboration between Accenture and Incubator 1776. The Travel Experience Incubator is a 12-week programme commencing on 12 September which has already received 165 applicants, from which six will be selected to take part in an ideas competition. Explaining their plan Stephanie Linnartz, global chief commercial officer at Marriott International, said: “In the near term, we’re looking for opportunities to bring these innovations into our hotels as proof-of-concepts. We see this incubator as a mutually beneficial experience—we’re providing guidance and mentorship on our customer Read full story › Source: The Drum...
Read MoreBy John Glenday Marriott is branching out from hotels into the world of travel experiences in an innovative collaboration between Accenture and Incubator 1776. The Travel Experience Incubator is a 12-week programme commencing on 12 September which has already received 165 applicants, from which six will be selected to take part in an ideas competition. Explaining their plan Stephanie Linnartz, global chief commercial officer at Marriott International, said: “In the near term, we’re looking for opportunities to bring these innovations into our hotels as proof-of-concepts. We see this incubator as a mutually beneficial experience—we’re providing guidance and mentorship on our customer Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Tired of the “broken” advertising model, Nestle’s global head of integrated marketing has jumped the client ship for a role in publishing, joining French media company Konbini as its first ever chief marketing officer. Michael Chrisment worked four years at Nestle, predominantly managing its Nescafe brand; prior to that, he spent time in top digital marketing roles at fellow FMCG giants Mondelez and Kraft Foods. However, the catalyst to move out of consumer goods marketing and into media has been the realisation that, quite simply, the brand building model that he has spent most of his career working in is failing. “Something Read full story › Source: The Drum...
Read MoreBBC gives as good as it gets in Daily Mail ambulance chasing attack with ‘crass beyond belief’ rebuke
By John Glenday The BBC has refused to hold its tongue no longer and come out all guns blazing against the Mail Online following the publication of an attack piece which accused the public broadcaster of ‘capitalising on misery’ by devoting air time to a slew of high-profile disasters and murders. Observing a ‘rush’ of programming around the Grenfell tower fire, racist murder of Stephen Lawrence and gay serial killer Stephen Port the title latched on to critics who claim such material merely serves to ‘make evil people famous’. Highlighting the double standards at play however the Mail unashamedly Read full story › Source: The Drum...
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