By Taruka Srivastav The Indian government estimates the digital economy to surpass $1.115tn by 2024-25, according to India’s digital minister Ravi Shankar Prasad, while the Indian government’s initiative Digital India has further empowered the Indian digital landscape With a much more digital society on the horizon, what it will mean for traditional media remains to ne seen. The Drum spoke with Gulshan Verma, chief revenue officer at Times Internet Ltd. (TIL) , the internet news arm for the Times of India group, to find out how its adapting to a fast pace of digital disruption. How do you think the Indian digital Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Indian digital payment company Paytm has been summoned by government-operated India Post to drop the word ‘postcard’, according to The Times of India report. According to the notice, which was sent by the Department of Posts to Paytm founder and CEO Vijay Shekhar Sharma, India Post currently has the exclusive right to use the word “postcard”, as per IPO Act rules and regulations. Earlier this month, on Raksha Bandhan, Paytm rolled out Paytm Postcards, a digital version of gifting money that can be customized with messages based on the occasion and sent instantly to Paytm users across India. In a blog Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Singapore Tourism Board (STB) has taken on a new approach for its major global campaign launch ‘Passion Made Possible’, which aims to show the world a more human side to the country. Without entirely shedding its ‘clean and green’ image, the new campaign wants to position Singapore as a place where people can come to be who they want to be, rather than tick of a to do list. The ‘Passion Made Possible’ tagline is part of a new branding for the country, which also launched this week, but the tourism campaign expands on the concept, focusing messaging around key ‘tribes’ Read full story › Source: The Drum...
Read More‘My passion for learning from others will help spread a mindset of collaboration’: Beyond the Brief with Carla Rubio, Mindshare
By Haley Velasco Carla Rubio made the leap from New York City to Miami in September to work as an account manager for the Latin American region at Mindshare. Before joining Mindshare, Rubio was working with communications planning at Carat USA. In addition to her creative work, Rubio gives back to the places that gave her the big start that she needed. One of them is MAIP, which gives multicultural students the opportunity to complete internships in the advertising world. She serves on the Alumni Executive Council with others from agencies from across the country, including ZenithOptimedia, BBDO, McCann and more. Carla Rubio is not Read full story › Source: The Drum...
Read MoreBy Dipanjan Chatterjee By the Arno river, nestled against a lampredotto shop where Florentians devour tripe sandwiches, is a nondescript atelier, a workshop. And in this atelier, redolent with the smell of warm leather and nostalgia, sits a man with thick horn-rimmed glasses, hair greying at the temple, hunched over a single shoe that he stitches with the same loving devotion with which Brunelleschi crafted the dome of Florence’s cathedral. It must have been in a workshop like this, about 200 years ago and 1,000 miles away, that Thierry Hermes built his first horse saddle, and later, a hand bag to hold saddles. Over the Read full story › Source: The Drum...
Read More
Industry News