Posts made in August, 2017

on Aug 24, 2017

By Lisa Lacy KFC is enhancing its cook training program by using virtual reality (VR) to make Colonel Sanders’ still-secret Original Recipe chicken in what it called a more hands-on modern way. The Hard Way – a KFC Virtual Training Escape Room is in fact an escape kitchen where participants are guided through the process of preparing KFC chicken – including the 11 secret herbs and spices Sanders once scratched out on the back of his kitchen door. A virtual Sanders is on hand to make sure participants make his chicken the Hard Way, which KFC said is the Read full story › Source: The Drum...

on Aug 24, 2017

By John McCarthy Trade supply retailer Wickes is doing its part to get its handy customers to better protect their skin with a timely pivot into the sun cream market. The company is unveiling a new line of free sun cream in store with packaging much more reminiscent of wood filler or paint than traditional balms, in an awareness drive underlining its research finding that there has been a 119% rise in melanoma skin cancer incidence rates since the early 90s. Melanoma is an illness highly contractable in the construction industry due to long periods spent by tradespeople in the outdoors. Matthew Gaunt, head of brand Read full story › Source: The Drum...

on Aug 24, 2017

By Naomi Taylor Brighton-based digital marketing agency, Propellernet has bolstered its leadership team with two new appointments. Dave Peiris will join the agency as director of technical SEO and Tallulah Cullen will join as head of PR. After a raft of recent industry award wins, including the Grand Prix at The Drum Search Awards, the announcement marks a strategic step forward for the agency, ensuring creative SEO campaigns have a seamless blend of search impact and PR appeal. Peiris brings over 10 years of industry experience to his new role, with expertise in aligning brand and SEO strategies, in-depth audits and link building campaigns. For Read full story › Source: The Drum...

on Aug 24, 2017

By Kyle O'Brien A public service announcement (PSA) from the Lonely Whale Foundation is challenging people to stop sucking. The humorous spot draws attention to how 500m plastic straws are used every day in the US. Many of those plastic straws end in oceans, polluting the water and harming sea life. The PSA is a call to action, stating that if we don’t act now, by 2050, plastics will outweigh fish. Created by creative agency Possible, the PSA (which can be seen by clicking the Creative Works box below) brings together an intentionally broad group of celebrities, admitting how they suck (plastic Read full story › Source: The Drum...

on Aug 24, 2017

By Jessica Davis Today (24 August) marks the launch of digital creative agency, Kitty, which has officially announced its newly appointed leadership team. Two industry heavyweights have been named as the leads of the new digital creative offering, which aims to put a huge emphasis on collaboration and diversity. Kieran Bass will be spearheading the agency in his position as managing director. Previously strategy director and co-founder of Kitty’s sister company, digital performance agency Roast, he will lead the charge to grow Kitty and ensure delivery of performance. Gary Devlin, who has worked in advertising for 15 years, joins Kitty as creative Read full story › Source: The Drum...