Posts made in August, 2017

on Aug 24, 2017

By John McCarthy ‘Fake news’ is a term thrown around by many, including the sitting president of the United States of America. It is used as an offensive weapon to degrade the integrity of major mainstream media sources, and as such, provided a ripe topic of discussion at the Edinburgh International TV Festival. Both a dedicated panel hosted by Channel 4 anchor Krishnan Guru-Murthy and his colleague Jon Snow’s dignified MacTaggart lecture explored the systemic issues damaging the information economy – and what the tech giants can do to clamp down on these issues. Below are a few choice Read full story › Source: The Drum...

on Aug 24, 2017

By Rory Spence Running an organisation with as many variables as an independent marketing services agency means that challenges, issues, problems crop up on an all too regular basis. Being the boss can be a very lonely place. You might be surrounded by a team of enthusiastic people, but if somebody wants answers, then the buck stops with you. When tough decisions need to be made, it’s your office door people come knocking on. In reality, you are not alone. Wow works with hundreds of independent agency owners, all of whom are facing the same issues, challenges and headaches as you in their pursuit Read full story › Source: The Drum...

on Aug 24, 2017

By Kyle O'Brien Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they think are making a difference. Each week The Drum is featuring the words of a creative director or other top creative on the work they find funny, powerful or otherwise engaging. This week, Alyssa Toro, chief creative officer at Connelly Partners, gives her take on a recent Gatorade campaign featuring sports stars saying how defeat motivates them. “You really want to know the secret to victory? Defeat. Make defeat your fuel.” When Read full story › Source: The Drum...

on Aug 24, 2017

By Ayesha Salim Technology enables brands to learn more about consumers and reach out to them in innovative ways. But according to Keith Reinhard, Chairman Emeritus at DDB, brands have become too distracted by “shiny new objects” and have forgotten how to truly connect with consumers. In the fourth episode of Oath’s brand love series, he explains how brands can tackle the tsunami of technical innovation and get back on track. “We have become so obsessed with tools that we’ve forgotten about the basics,” he says. “There’s still a difference between a click and a true connection, and between a one-off stunt and Read full story › Source: The Drum...

on Aug 24, 2017

By Rebecca Stewart Lastminute.com and RBS are the latest brands to pull their ads from far-right news site Breitbart, following reports that close to 2600 advertisers had disassociated themselves from the Steve Bannon-fronted outlet. The brands confirmed to The Drum that have taken steps to ensure their ads would no longer be served alongside content from the publisher. As late as Tuesday (22 August) promotions from both brands were featured on the homepage and above articles on the site in the form of banner ads (served via Google’s ad network). “We take placement of our ads very seriously – we do not support Read full story › Source: The Drum...