Posts made in August, 2017

on Aug 24, 2017

By Jessica Goodfellow Facebook has confirmed after months of anticipation that it will add subscriptions to its publisher platform, Instant Articles, while it won’t take a cut from the money earned as it looks to prove to publishers it is committed to supporting – rather than undercutting – journalism. In a Facebook post announcing the news, founder Mark Zuckerberg admitted that “giving people a voice is not enough”, without having organizations “dedicated to uncovering new information and analyzing it”. “As part of this, we’re going to test new ways to help news organizations grow their subscriptions. If people subscribe Read full story › Source: The Drum...

on Aug 24, 2017

By Ian Burrell Against all odds, the smart strategy for dealing with 2017’s onslaught of news is to step back from the 24-7 babble and to consider events periodically. In defiance of all that noughties-era wisdom that the immediacy of new media platforms and the shortening of attention spans meant that only the speediest of news publishers could survive, many monthlies and weeklies are thriving. It is a media story of the tortoise and the hare, where the fleet-footed media outlet is distracted by the endless demands of tweeting and live blogging. Meanwhile, news junkies on both sides of the Atlantic recognise in tumultuous Read full story › Source: The Drum...

on Aug 24, 2017

By Andy Black Search engine optimisation is an entity we are hearing more and more of on a daily basis, especially if you find yourself involved within the marketing or tech worlds. From the words on your page to the way other sites link to you on the web, SEO is simply a way of making sure your site is structured in a way that search engines understand. However, SEO isn’t just about building search engine-friendly websites, it’s about making your site better for people too, and this is something which Leeds based agency Intermarketing have worked into a new Read full story › Source: The Drum...

on Aug 24, 2017

By John Glenday Publicity hungry bookmaker Paddy Power has succeeded in generating more headlines after tweeting out a message confirming that it would be paying out early on an expected Floyd Mayweather victory in his clash with Conor McGregor this Saturday. Hackles were raised however when the bookies chose the phrase ‘We always bet on black’ to accompany the message, sparking a flurry of responses from boxing fans who accused the bookies of naked racism. Depicting a triumphant Mayweather showered with dollar bills the full advert read: “Always bet on black. We’ve paid out early on a Mayweather victory. Read full story › Source: The Drum...

on Aug 24, 2017

By John Glenday MEC is making a play for the US market with the appointment of Amanda Richman to head up its new North American agency once a merger between itself and Maxus has concluded. Richman will arrive at the agency this October at the request of global chief executive Tim Castree having built a reputation for motivating clients to embrace new ways of working as president of investment at Starcom USA and working with big name brands such as Airbnb, Kraft Heinz and Samsung. Castree remarked: “Amanda is a fantastic choice to Read full story › Source: The Drum...