Posts made in August, 2017

on Aug 24, 2017

By Shawn Lim Manulife has launched three films created by JWT Manila as part of the insurance company and financial services provider’s 110th anniversary campaign, which aims to resonate with people using stories of how a Manulife plan can help them achieve their dreams. The first film, called ‘Ring’ showcases Manulife’s Affluence Gold, where taking a life-changing trip can be a reality. It features a planner like Matthew, an affordable one-time investment meant being able to take that trip of a lifetime with his girlfriend and take their relationship to the next level. The second film, called ‘Rockstar’, showcases Manulife’s Education Builder, Read full story › Source: The Drum...

on Aug 24, 2017

By Shawn Lim Manulife has launched three films created by JWT Manila as part of the insurance company and financial services provider’s 110th anniversary campaign, which aims to resonate with people using stories of how a Manulife plan can help them achieve their dreams. The first film, called ‘Ring’ showcases Manulife’s Affluence Gold, where taking a life-changing trip can be a reality. It features a planner like Matthew, an affordable one-time investment meant being able to take that trip of a lifetime with his girlfriend and take their relationship to the next level. The second film, called ‘Rockstar’, showcases Manulife’s Education Builder, Read full story › Source: The Drum...

on Aug 24, 2017

By Taruka Srivastav Orient electric wants to help Indians get rid of their flickering tubelight in an integrated advertising campaign. The ad, conceptualised by Contract Advertising, features Indian cricket star MS Dhoni and aims to increase awareness and trigger replacement of traditional tube light with LED Batten. The campaign features the headline ‘No Choke, No Starter and No Flicker’ as Anshuman Chakravarty, head of brand and corporate communication, Orient Electric, said communication around LED Batten could be a game changer. He added: “It all started with our quest to find what’s next after LED Bulbs. The second biggest consumer lighting product even Read full story › Source: The Drum...

on Aug 24, 2017

By Taruka Srivastav Indian perfume brand Engage has rolled out a campaign highlighting the ‘playful chemistry’ between couples. The ad conceptualised by J. Walter Thompson, Kolkata and titled ‘The Fantasy’ exemplifies the emotions evoked by the perfume. Tista Sen, senior vice president and national creative director at J. Walter Thompson, said: “The new communication focuses on the longing and yearning that perfume can evoke in romance. Imagination and fantasy is captured through young lovers who cannot wait to meet. “Perfume on the pulse points heightens ‘playful chemistry’ which is the raison d’être of the brand and brings lovers together through a powerful line that Read full story › Source: The Drum...

on Aug 24, 2017

By Taruka Srivastav In a bid to capture Indian digital payments market and combat homegrown rival Ola, Uber announced Unified Payments Interface (UPI) integration to unlock the potential of fintech innovations. Uber has partnered with National Payments Corporation of India (NPCI) , Axis Bank and HDFC Bank. Digital Payments, AI and VR are to power the Indian economy in future and this is a strategic move by Uber to benefit by pushing government’s Digital India initiative. It is also tied to its own initiative UberSHAAN – an effort is to rapidly scale India’s entrepreneurial base and generate 1 Read full story › Source: The Drum...