Posts made in August, 2017

on Aug 24, 2017

By Charlotte McEleny YouTube this week released its first half leader board of branded videos in Singapore and P&G got the top spot for Gillette with its ‘Gillette Salutes the NSman in You’ campaign. The campaign was launched to celebrate both 50 years of National Service in Singapore and 30 years of P&G in Singapore. The video was directed by Singaporean celebrity Jack Neo and includes a song that plays on a well-known army chant, which aims to stir pride and humour around Singapore’s National Service to the men of today. Relevance for local markets According to Utkarsh Mohan, P&G shave care category country leader for Read full story › Source: The Drum...

on Aug 24, 2017

By Shawn Lim Indonesia is a country that has some of the world’s most digitally savvy citizens and is tipped to become “Asia’s digital economic powerhouse” with 73% of total Internet users accessing it through mobile. However, television advertising is still king in Indonesia with high penetration, while mobile advertising is playing catch up. What then, should marketers do when it comes to deciding on whether to allocate their budget to television or mobile advertising? Naveen Tewari, founder and chief executive officer of mobile advertising platform InMobi, feels that a strategy with a good mix is important, but Read full story › Source: The Drum...

on Aug 24, 2017

By Shawn Lim Advertising technology company Gravity4 has launched its new blockchain marketing cloud token called Lydian, which aims to provide advertising services with increased transaction transparency and reduce advertising fraud. The company also wants to combine Lydian with its artificial intelligence (AI) marketing engine, Mona Lisa, launched earlier this year, to transform ad tech by digitising and decentralising the validation of transactions. Lydian is targeted at new companies that have substantial cryptocurrency holdings, but are reluctant to liquidate large sums of cryptocurrencies into fiat currency to purchase services. “As technological awareness of blockchain continues to increase, every sector of business stands a chance Read full story › Source: The Drum...

on Aug 23, 2017

By Ronan Shields Publicly listed adtech companies RhythmOne and YuMe have issued separate statements confirming reports that they are in negotiations, with any potential deal representing the latest transaction in adtech mergers and acquisitions (M&A). UK-based RhythmOne, which is listed on the AIM, made the first move, issuing a statement confirming it was in talks with YuMe over a potential takeover. “Given the nature of the discussions, there can be no certainty that any transaction will proceed,” read the company statement. “A further announcement will be made in due course if and when appropriate.” YuMe, itself listed on the New Read full story › Source: The Drum...

on Aug 23, 2017

By Ronan Shields Publicly listed adtech companies RythmOne and YuMe have issued separate statements confirming reports that they are in negotiations, with any potential deal representing the latest transaction in adtech mergers and acquisitions (M&A). UK-based RhythmOne, which is listed on the AIM, made the first move, issuing a statement confirming it was in talks with YuMe over a potential takeover. “Given the nature of the discussions, there can be no certainty that any transaction will proceed,” read the company statement. “A further announcement will be made in due course if and when appropriate.” YuMe, itself listed on the New Read full story › Source: The Drum...