By Doug Zanger What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lensof the world’s talent and practitioners of the craft in entertainment, marketing and beyond. For over 20 years, prop master Scott Bauer has had a front row seat to plenty of interesting Hollywood stories. From TV to film, Bauer has seen how props have evolved and are important parts of the stories created — especially when brands are involved. His first recollection of working with real products was in the early days of branded entertainment, scrambling to find a Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Bell Pottinger’s London-based chief executive James Henderson is understood to have resigned amidst the growing controversy around the company’s work in South Africa for the Gupta Family. The Drum has learned that Henderson resigned on Tuesday morning (23 August) during a board meeting, however the company itself has yet to respond to confirm his decision. The firm has been under growing scrutiny after it was revealed that it has been hired to improve the reputation of the Gupta family which has faced claims of exploiting its relationship with Zimbabwe president Jacob Zuma. Following this, several Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien A doctor who diagnoses fantasy sports fan maladies is part of a campaign that took the top spot as our US Creative Work of the Week, as voted on by our readers. ‘Dr. Aftkings’ takes a lighthearted approach to educate fans about the various benefits of DraftKings one-week fantasy football, while telling them they have afflictions like “Draft-itis,” the “Lose-onic Plague” and “Earnings Dysfunction.” Created by Deutsch’s NY office, ‘Play’ and ‘Dr. Aftkings’ are the two parts of the marketing initiative to get more people interested in the NFL season of fantasy sports. The theme for ‘Play’ is, “You don’t just want to Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow WPP has said that it understands the “weaknesses” in its system much better post-cyber attack, and is working with suppliers to “solidify the fences” in the near term in order to stave-off future disruption. Addressing a room of investors, chief executive Sir Martin Sorrell said this morning (23 August) the cyber attack suffered by the group towards the end of June had “no significant” impact on its revenue. The holding group said the attack could not be blamed for the weak performance it posted in Q2, despite causing “significant disruption” at some agencies including GroupM and the Y&R Group. However, Read full story › Source: The Drum...
Read MoreBy John McCarthy Snapchat sees itself as the face of mobile first TV will aim to become a platform where the top shows and movies not only advertise but also release content to engage its youthful userbase. Speaking at the Edinburgh International TV Festival, Nick Bell, vice president of content of Snap Inc, unveiled the ins of outs of being tasked with developing new shortform formats and enticing broadcast partners to work with them. Bell, who was snagged from his role of senior vice president of digital products at News Corporation by Snapchat chief executive Evan Spiegel, shared the routes, Read full story › Source: The Drum...
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