By Dan Cullen-Shute Whenever an agency sells, we at Creature are always asked the same question: so – you guys next? Fuck me, that’s annoying. So yes, after it was announced that 101 had been acquired by MullenLowe, this morning was another one of those annoying times. Which isn’t to say we’re not happy for Laurence [Green], Mark [Elwood] et al, any more than we weren’t happy for Lucky Generals’ Danny [Brooke-Taylor], Andy [Nairn], and Helen [Calcraft] back in February. They’re brilliant people, and they’ve smashed it. We’ve already had beers with the Luckys guys (they paid), and we’ll soon have beers Read full story › Source: The Drum...
Read MoreBy Cameron Clarke Channel 4’s outgoing chief creative officer Jay Hunt today said she would be “delighted” if the new Great British Bake Off series exceeds 3 million viewers – despite it bowing out with a peak of 14.8 million on the BBC. Bake Off’s new run will get underway on Channel 4 next Tuesday after the broadcaster paid £75m to snare the format from its public service counterpart. But despite the eye-watering outlay, Channel 4’s ratings expectations are considerably more modest than the 14 million viewers who made it the most popular programme in the UK when it was broadcast by BBC Read full story › Source: The Drum...
Read MoreBy Cameron Clarke Channel 4’s outgoing chief creative officer Jay Hunt today said she would be “delighted” if the new Great British Bake Off series exceeds 3 million viewers – despite it bowing out with a peak of 14.8 million on the BBC. Bake Off’s new run will get underway on Channel 4 next Tuesday after the broadcaster paid £75m to snare the format from its public service counterpart. But despite the eye-watering outlay, Channel 4’s ratings expectations are considerably more modest than the 14 million viewers who made it the most popular programme in the UK when it was broadcast by BBC Read full story › Source: The Drum...
Read MoreBy Lisa Lacy Google and Walmart are joining forces to allow consumers to order hundreds of thousands of products by voice with Google Assistant on Google Home or the Google Express website or app. According to Google, Walmart customers can choose to link their Walmart accounts to shopping service Google Express and receive personalized shopping results based on their online and in-store purchases. In fact, Walmart noted one of the primary use cases for voice shopping will be the ability to build a basket of previously purchased items. “That’s why we decided to deeply integrate our Easy Reorder feature into Read full story › Source: The Drum...
Read MoreBy The Drum This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. Loading… Airbnb Airbnb has appointed Geoff Seeley as its first ever media chief almost eight months after the hunt began. Working under the title ‘director of global connections and media activation,’ the former Pearson and Unilever executive has been charged with drawing out greater value from the company’s media investment as it transitions from disruptive room-renting app to a full-service travel powerhouse. Volvo Mike Johnstone has joined Volvo UK as marketing strategy Read full story › Source: The Drum...
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