Posts made in August, 2017

on Aug 23, 2017

By Danielle Gibson Sustainability, locality and culture are the three key trends that stuck out in this years Scottish Event Awards nominations. The judging panel, including Eilidh Muir, The Gloag Foundation and Ben Woolfe, RPM; found that while looking at local and sustainable events, they needed to focus on the cultural impact too. Chairman of the judging panel, Damian Clarke, managing director, Undercurrent said: “There were some excellent entries this year and as the panel went through each of them, we decided to focus on three key themes throughout the judging process. “We felt that success should be attributed to events that added real value Read full story › Source: The Drum...

on Aug 23, 2017

By Dave Meeker Marketers have more channels that enable brand engagement than ever before. As both consumers and marketers know, virtual, augmented, and mixed reality have already begun to transform our world. Whilst these new digital experiences are making life more interesting, this new world is also creating confusion and apprehension for brands. They are struggling to justify the cost and untangle the complexity without a way to measure effectiveness — and account for the changes that will impact the market in the next few years. As we all know, virtual reality has traction. But like all new media formats, marketers need to Read full story › Source: The Drum...

on Aug 23, 2017

By Ronan Shields Digital measurement outfit DoubleVerify has agreed to sell a majority stake to private equity fund Providence Equity Partners in the latest round of adtech mergers and acquisitions. Former Starcom Mediavest Group chief executive Laura Desmond is set to join DoubleVerify’s board as part of the deal. The terms of the transaction have not been publicly disclosed by either party, but media reports have pegged the financial value of the deal at $200m. The DoubleVerify management team is set to continue in its existing guise once the transaction has been closed, with Desmond having been appointed lead director of its Read full story › Source: The Drum...

on Aug 23, 2017

By John Gillan Every year, Christmas seems to arrive earlier and 2017 is going to be no exception. There are two things certain in the UK retail market as we head towards the festive season: more shoppers will choose to shop online and that ecommerce will continue to see healthy retail growth. The UK has Europe’s most dynamic ecommerce market, and according to IMRG, Christmas 2016 registered sales of $25b between November 13 and December 25, with growth driven by purchase on smartphones, which was up 47% year over year in December. What’s more, they’re predicting a 14% increase this year! With record sales expected, Read full story › Source: The Drum...

on Aug 23, 2017

By Jennifer Faull Unilever-owned brand Hellmann’s has embarked on its first direct-to-consumer trial, delivering fresh ingredients for people cooking a new recipe on impulse. The brand has partnered with Quiqup, an on-demand delivery service, for the tests and will use its platform and app. In it, users will be able to choose a recipe and have all of the ingredients at their door within an hour. “We recognised that consumers are looking to technology to help make their cooking and eating habits quicker and easier,” said Joanna Allen, VP of global brand for Hellmann’s. “By offering consumers the opportunity to directly shop the Hellmann’s Read full story › Source: The Drum...