Posts made in August, 2017

on Aug 23, 2017

By Danielle Gibson Ahead of his judging post at The Drum UK Event Awards 2017, Ministry of Sound’s director of events and brand, Andrew Akuffo, speaks to The Drum about how experiential marketing is the best way to contact your audience, how to track the ROI of live events and how social media will move experiential out of a saturated London. What have been the biggest challenges that the events industry has had to contend with over the past year? The marketing industry in general always has a bit of a challenge when there is uncertainty in the market. People tend Read full story › Source: The Drum...

on Aug 23, 2017

By Robyn Darbyshire It’s pretty great being James Harden right now, according to Foot Locker’s latest digital campaign with Adidas, featuring the NBA star boasting his lavish lifestyle on a luxury yacht. The spot, entitled ‘Summer of Harden,’ tracks the player as he reflects on his recent accomplishments, including what he dubs his “little raise at work” (Harden recently signed the biggest contract extension in NBA history, worth $228m). In the ad, debuting on Foot Locker’s YouTube channel, Harden goes about his routine, working out on a treadmill, perfecting his shot, recovering in a hot tub and putting on Adidas shoes. As he Read full story › Source: The Drum...

on Aug 23, 2017

By Paul Stephen By providing robust tools that greatly simplify user experience, a travel website will give customers an easy user experience and journey when they are using your site, making them more likely to book through you in the future. Here are some of the best user experiences, which you can provide for your end user. Be the best in customer satisfaction Do all that you can to provide the ultimate customer satisfaction and that can include website layout and the booking process. Just recently, Journey Latin America (JLA) won an Best Travel Digital Experience award for their new website that ‘more thoroughly Read full story › Source: The Drum...

on Aug 23, 2017

By Kyle O'Brien Welcome to The Drum’s US Creative Works in partnership with Workfront. This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our ‘Creative Work of the Week.’ For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form. To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of Read full story › Source: The Drum...

on Aug 23, 2017

By Rebecca Stewart CNN is the latest traditional broadcaster to move into daily programming on Snapchat’s Discover platform, announcing that it will begin streaming a news slot called The Update within the app’s walls. The Update premiered on Monday (22 August), and will show at 6pm ET every day. Each episode will feature at least five of the top news stories from the past 24 hours, and feature curated reporting from anchors, correspondents and reporters from around the world. The move comes on the back of a similar play from NBC, which launched a twice-daily show on Discover last month. The network’s Stay Read full story › Source: The Drum...