By Staff Writer James Corden’s Carpool Karaoke, where he’s joined by a celebrity in a car for a singsong and a chat, is a YouTube sensation that has rejuvenated the late-night talk show genre. In the latest issue of The Drum magazine, we find out how he convinced CBS to come along for the ride. Carpool Karaoke has traveled beyond the confines of the show to become an internet sensation, with the installment featuring Adele now the most viewed viral video of all time on YouTube with over 163m views. At Soho House’s recent House Festival in Richmond, London, Corden explained that he Read full story › Source: The Drum...
Read MoreBy Andy Black We can all be a bit irrational and emotional when it comes to making decisions, much of the time without any reason or explanation. Enter Lab, a London-based digital agency, who have come up with a unique psychology model that helps them to empathise with all aspects of decision-making – the rational, the irrational and the emotional, thereafter giving them an animal (monkey, lion or dog) with similar traits. The monkey is a contextual thinker and wants to make a difference and leave a legacy. The lion is also a rational thinker, and is powerful, paying great Read full story › Source: The Drum...
Read MoreBy Graham Cooke Nothing better highlights the threat to brands than Amazon recently shrugging off a steep profit drop in the same week it announced recruitment drives, massive expansions to its R&D arm and its first major TV sports deal. Amazon is the seemingly unstoppable machine, capable of shrugging off poor financial results while still expanding. You’d be forgiven for questioning how other brands can possibly compete. Yet, despite outward appearances, Amazon does have a weakness – it’s simply too big to provide an engaging product discovery phase. If you know what you want, it’s ideal – but otherwise, Read full story › Source: The Drum...
Read MoreBy John Glenday Naomi Campbell has seized upon a group Instagram photo posted by outgoing British Vogue editor Alexandra Shulman surrounded by 54 employees – after observing that every face present appeared to be white in complexion. Commenting directly underneath the post Campbell wrote: “This is the staff photo of @britishvogue under the previous editor #AlexandraShulman. Looking forward to an inclusive and diverse staff now that @edward_enninful is the editor. Let’s hear your thoughts?” The team portrait also graced the inside of Shulman’s penultimate edition before handing over to her successor, Edward Enninful – the first black Read full story › Source: The Drum...
Read MoreBy Andy Black Performance Horizon has today announced a significant step forward for marketers with the addition of proprietary artificial intelligence capabilities to support its rapidly growing ecosystem of merchants, marketing partners, developers and technology companies. Performance Horizon’s platform makes it simple for merchants to on-board, track, optimise, and pay any type of partner from a Fortune 500 brand to a niche blog. With this scalable infrastructure in place, Performance Horizon is uniquely positioned to handle partner driven conversion data for the largest global companies. Affiliate marketing grew in popularity due to its attractive pay-for-performance model but has faced scalability challenges. Read full story › Source: The Drum...
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