By Danielle Long Alibaba has invested in Indonesia’s largest e-commerce platform, Tokopedia, as the ecommerce giant continues to expand its presence in Southeast Asia. The Chinese ecommerce company has led a $1.1 billion investment in Tokopedia, which is often referred to as Indonesia’s Taobao and is one of the most visited websites in Indonesia. The investment gives Alibaba a minor stake in Tokopedia, and is the latest move in the company’s international expansion. Alibaba already holds a majority stake (83%) of Singapore-based ecommerce company Lazada, giving the company access to key markets in Southeast Asia. Alibaba has also launched Read full story › Source: The Drum...
Read MoreBy John Glenday Britain’s ultrafast broadband network is in line for a significant upgrade with the opening of discussions between Vodafone and BT’s Openreach with a view to establish a joint investment strategy to introduce ultrafast fibre-optic broadband around the country. By pooling resources both providers believe they can fast track the replacement of outdated copper telephone lines with fibre-optic equivalents, bringing with it a host of speed and efficiency improvements for broadband customers along its length. The cost of installing new lines has fallen but is still expected to run into billions of pounds, making the arrival of Read full story › Source: The Drum...
Read MoreBy Danielle Long J. Walter Thompson Melbourne has teamed with independent creative agency Girl to bolster its expertise in fashion and retail. The alliance will see Girl staff, including founders Elizabeth Wilmott and Jo Talbot, move into JWT’s Melbourne office. The two agencies will operate as a team and will share clients and staff, however, Girl will retain its separate branding. The move is part of a strategy by JWT to boost its expertise in the areas of specialist fashion, health and retail clients. The move also provides Girl’s staff and clients with access to JWT’s network and talent. The two agencies will work Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny WPP has called the first half of 2017 “much tougher” than anticipated, reporting a drop in like-for-like revenue and sales. The company blamed slower client spending and short term investment strategies, as well as calling out the industry for unsustainable new business practices. In an emotive call, WPP said in its statement: “our industry may be in danger of losing the plot.” For the first half and Q2 highlights, it reported like-for-like revenues down 0.3% and like-for-like sales down 0.5%, which it said was slower than the first quarter. Looking to macro trends, WPP painted a grim picture in which many Read full story › Source: The Drum...
Read MoreBy Danielle Long Minute Maid has created the magical world of The Pulpy Factory in a Willy-Wonka inspired campaign for the China market. The campaign stars Chinese celebrity Hu Ge as the flamboyant President of Pulpy, who takes visitors on a tour of the factory to launch the brand’s new Minute Maid Pulpy Drink. As Ge travels through The Pulpy Factory, he showcases the drink’s features such as using three different types of pulp for added flavour. The campaign incorporates TV, digital, social, content and events and was created by MullenLowe China. Cheelip Ong, chief creative officer of MullenLowe China says: “Minute Maid has always Read full story › Source: The Drum...
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