By John Glenday Baby care provider Pampers has been forced to rethink an emotionally charged campaign centred on premature delivery after complaints from some viewers that it was simply too much to bear. Devised by Saatchi & Saatchi and introduced earlier this year, the spot had split opinions between those who regarded it as a heartfelt and moving watch and those, including some who had suffered the loss of their own premature babies, who felt it was too upsetting. 60 complaints were received by the Advertising Standards Authority with particular concern raised by the choice of musical accompaniment ‘I’m Read full story › Source: The Drum...
Read MoreBy Danielle Long Hungry Jack’s is helping Aussie burger lovers to escape the pretension of food fads and “keep it real” in an integrated brand campaign. The campaign takes aim at hipster food trends while celebrating the real ingredients in its food with an ad that pays homage to classic action movies. The ad follows a man who receives a mysterious phone call, which sets off a chain of events that sees him running through barber shops, yoga studios and falling into a truck load of kale, before finally arriving at a Hungry Jacks restaurant. The campaign features the tagline, ‘Keeping it Real’, which Read full story › Source: The Drum...
Read MoreBy John Glenday Celtic Football Club are celebrating their lucrative entry into the Champions League with a city-wide outdoor advertising campaign across Glasgow, sure to perk up at least half of those who see it on their morning commute. Aimed squarely at their principle opponents, who no doubt feel more blue than ever, the billboard promotion seeks to turn all who see it green – be that pride or envy. The finest team in Scotland, I’m sure you will agree! 😉 Thanks to @ForrestMedia1. Spotted one yet, Celts? :eyes: #UCL pic.twitter.com/Pf6GHVtGpI — Celtic Football Club Read full story › Source: The Drum...
Read MoreBy Naomi Taylor Property specialists, The ThirdWay Group, has launched a new website with the help of Collective London, which builds upon its recent rebranding, which was carried out by Kemosabe. Entering its ninth year, the group now consists of five companies and has a forecasted turnover of £65m; a significant growth of over £50m in the last three years. Founder of The ThirdWay Group, Ben Gillam, comments on these latest corporate investments and growing success: “We have grown at a phenomenal rate in recent years, thanks to our hard-working team and strong relationships with our clients. We wanted to mark this with a fresh Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Things are going from bad to worse for Spanish club FC Barcelona. After losing Neymar Jr to Paris Saint- Germain (PSG) and starting criminal procedures against him, its official social media accounts were hacked last night (Tuesday 22nd August). In a series of tweets and Facebook posts, hackers announced the signing of PSG player Angel Di Maria. The hackers claimed that they are from OurMine.com. OurMine security group is a security hacker group who have earlier hacked celebrity internet accounts to advertise their commercial services. null null OurMine group earlier hacked BuzzFeed and accused the site Read full story › Source: The Drum...
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