Posts made in August, 2017

on Aug 23, 2017

By Danielle Long A group of Australian youth media publications have joined forces to launch a campaign encouraging young people to enrol to vote ahead of the country’s postal vote for marriage equality. The publications; Vice, Broadsheet, Pedestrian.TV, Junkee, and FBi Radio, will black out their websites for three hours tonight (Wednesday 23 August) blocking access to content with messages urging readers to register to vote and confirm their voting details. The blackout will cover editorial content as well as advertising units and will include over-the-top placements and full-screen takeovers, which will direct users to the Australian Electoral Commission (AEC) website. The five media outlets will Read full story › Source: The Drum...

on Aug 23, 2017

By Hannes Ben China is the world’s largest ecommerce market, making it a popular choice for brands looking to expand into new markets. One of the major differences between China and the western market is that Google doesn’t dominate the search market. In fact, on desktop Google only has a 5% market share and this is even lower on mobile. Baidu is the dominant search engine in the Chinese market and it requires a different strategy to what brands use in the west. While Baidu shares many similarities with Google, in that it offers a myriad of services including Baidu Maps, Baidu Read full story › Source: The Drum...

on Aug 23, 2017

By Taruka Srivastav Indian e-commerce platform TataCLiQ.com has introduced a photography store called ‘Shutterbug Lounge.’ As part of the launch, TataCLiQ.com and Instagram influencers Mumbai Instagrammers are running the #ShutterbugLounge contest, where one winner stands a chance to win an INR 10,000 voucher, which can be redeemed in the Lounge section on the website. Vikas Purohit, chief operating officer, TataCLiQ.com, said, “We entered the e-commerce market with an aim to provide a brand-forward experience for the high-involvement purchases.” “Offerings, such as the Shutterbug Lounge, is an attempt to reach out to serious photography enthusiasts in the country and present complete imaging solutions and Read full story › Source: The Drum...

on Aug 23, 2017

By Taruka Srivastav Its less than 50 days to go for FIFA U-17 World Cup to take place in India. The entire Indian football fraternity is looking forward to it as this is the first time India will be participating, as well as hosting, a FIFA tournament. The commercial affiliates to get on board the world cup are Bank of Baroda, Hero Moto. Corp and Coal India. Earlier, The Drum spoke with head of FIFA tournaments, Jaime Yarza who said that brands can reach the youth market through sport. To find out how Bank of Baroda (BOB) is deriving value associating with Read full story › Source: The Drum...

on Aug 22, 2017

By Katie Deighton MullenLowe London has confirmed its purchase of independent agency 101 London. The Drum understands the news was confirmed to staff at its London office yesterday (22 August). Financial details of the deal are as yet unknown. The Drum contacted MullenLowe and 101 but was awaiting comment at the time of writing. M&A firm SI Partners advised on the transaction and declined to comment. Whispers of a reported purchase were first heard back in July. 101 brings the likes of Britvic, Zoopla and Burton’s Biscuit Company to its new owner. The news comes as the industry continues an ongoing period of consolidation, with Read full story › Source: The Drum...