Posts made in August, 2017

on Aug 22, 2017

By Doug Zanger After 25 years in the entertainment business, Glenn Gainor, head of physical production at Sony Pictures Screen Gems, knows plenty about great films and stories. He also knows what it takes to create successful integration for brands — and points to the seminal ET/Reese’s Pieces hookup as the gold standard of integration. A big thing to think about is how brands work within the framework of a story to keep the audience in the film and not take them out of it. For instance, if the audience sees a product that they are not familiar with, it can be Read full story › Source: The Drum...

on Aug 22, 2017

By Lisa Lacy Walmart, which remains the world’s largest retailer despite stiff competition from e-commerce, is expanding its grocery delivery pilot with Uber to Orlando and Dallas as it seeks to stake a stronger claim in the online grocery business. In a blog post, the brand said it has “been testing delivery in a number of ways for a while now in key markets across the country” – which has reportedly included other US cities like Tampa, Phoenix, Denver and San Jose, with general merchandise deliveries in some locations and full-fledged grocery delivery with Walmart trucks Read full story › Source: The Drum...

on Aug 22, 2017

By Lisa Lacy According to a recent study from media and technology company Morning Consult, 36% of 18-to-29-year-olds would likely subscribe to the upcoming Disney streaming service. That’s versus 23% of the US population as a whole. Disney recently announced its plan to pull its content from Netflix in favor of its own offering, which will include new releases like Toy Story 4 and Frozen 2, as well as Disney classics. Of the millennials who said they would subscribe to the Disney service, 58% said they would use it in addition to other streaming options, versus 34% who Read full story › Source: The Drum...

on Aug 22, 2017

By Lisa Lacy The Interactive Advertising Bureau (IAB) has released its first IAB Podcast Playbook, a buyer’s guide to podcast advertising that provides insights into audience demographics, listener behaviors, creative treatments, ad formats, delivery, targeting and measurement. The guide also features research that confirms the increasing popularity of podcasts as nearly 25% of US consumers over the age of 12 listen to podcasts on a monthly basis and, on average, each person subscribes to six podcasts per week. Not surprisingly, the IAB found smartphones are the primary devices used for listening to podcasts and consumption is frequently on the move – Read full story › Source: The Drum...

on Aug 22, 2017

By Kyle O'Brien David&Goliath (D&G) has today (Aug. 22) announced the appointment of Yumi Prentice as president and managing partner, replacing Brian Dunbar who left the independent creative shop in June to pursue his own venture. Prentice will report directly to David Angelo, founder and chairman of D&G, and brings with her expertise in global, integrated and digital marketing, and will be responsible for introducing new modes of collaboration that facilitate agency growth and digital integration, beginning September 5. “As we continue our quest towards being a fully integrated purpose-driven agency, we wanted to find someone who embodies purpose-driven values and is highly Read full story › Source: The Drum...