By Rebecca Stewart Facebook has played its latest card in the assault against fake news, revealing that it will begin to display publisher logos next to links posted within its walls. Initially, logos will be featured adjacent to content viewable in Facebook‘s topical Trending bar as well as in search results on the site – with eventual plans to extend the tool to anywhere people can view news on the platform, meaning logos are likely to feature in users’ news feeds at some point. This means an article featured in the trending section from the New York Times, for example, would feature the NYT Read full story › Source: The Drum...
Read MoreBy Lisa Lacy Food retailers like Walmart, Unilever and Nestlé are partnering with IBM on a blockchain collaboration intended to address food safety. Additional IBM partners include Dole, Driscoll’s, Golden State Foods, Kroger, McCormick and Company, McLane Company and Tyson Foods. They will work with IBM to identify new areas where the global supply chain can benefit from blockchain technology, which is a digital ledger IBM said establishes a “trusted environment for all transactions.” In other words, each player in the food supply chain – including growers, suppliers, processors, distributors, retailers, regulators and consumers – Read full story › Source: The Drum...
Read MoreBy Lisa Lacy Google is reportedly preparing to launch an Amazon-Echo-Dot-like version of its Google Home device at an upcoming event. That’s according to Android Police, which cited “a source familiar with the company’s plans.” Android Police had no additional details about the new device, but noted a smaller version makes sense given the popularity of the more economical Echo Dot, which is $130 cheaper than the Echo. Amazon is also offering a $20 discount for consumers who buy three Echo Dots, so it stands to reason Google, too, wants consumers to buy in bulk and that may currently Read full story › Source: The Drum...
Read MoreBy Richard J. Hillgrove VI Taylor Swift has left her fans in shock and awe with her social media and website blackout that was perfectly timed to coincide with yesterday’s total eclipse of the sun. On Friday 18 August, she wiped her digital slate clean. Her entire posting history vanished in a puff of smoke and, just as suddenly, she’s following no one. Her 95.4 million Twitter followers, 102 million Instagram followers and 838,458 Facebook friends are all left in limbo, watching, waiting and wondering what life could possibly be like without their window on the world of their beloved pop star, Tay. The singer Read full story › Source: The Drum...
Read MoreBy Jessica Davis Earnest, a B2B marketing agency based in London, has expanded its team with eight new hires to strengthen the agency’s strategy and creative team, in preparation for new business projects for five new clients. A spate of recent appointment wins, including Instagram, Gumtree, Capita, Kronos and Digital Realty, has seen the agency bolster its workforce to provide faster and more accurate service. The strategy team welcomes Ben Thomas and Beatriz Ruano; Georgia Greenacre, Hannah Cartwright and Nina Nonkovic join client services; Eloisa Tovee joins creative; Sam Waldron takes the client executive role and Michaela Brown joins as digital Read full story › Source: The Drum...
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