Posts made in August, 2017

on Aug 22, 2017

By Charlotte McEleny Outside of China, the momentum of its major digital players has been significant as the likes of Tencent, Alibaba and Baidu ramp-up awareness globally. As it becomes more global, so too does its influence in showing the global technology world how to build an ecosystem within the mobile phone. Just this week Tencent posted a 59% growth in revenue and a 70% profit growth, driven largely by advertising and gaming revenues. The results don’t split out what proportion of revenue is domestic, versus international, but the company did say that future revenue would be driven by tech innovation, something Read full story › Source: The Drum...

on Aug 22, 2017

By Haley Velasco Starting in 2013, as the Director of New Business and a partner at Carmichael Lynch, Dorion Taylor has been working to lead the agency’s efforts to expand its client roster. In addition to bringing on new clients, his role at the Minneapolis-based agency includes managing the agency’s publicity, media relations and digital marketing for clients, such as Subaru of America, Jack Link’s and Tempur-Pedic. Before Carmichael Lynch, Taylor served as manager of marketing for Target Corp. for just over three and a half years. During that time, he led a team of project management Read full story › Source: The Drum...

on Aug 22, 2017

By Sean Larkin LinkedIn is continuing to diversify its product portfolio with the introduction of native video, as the online professional network’s owner Microsoft seeks to bolster its fortunes. The B2B network today (August 22) said that it would now begin the global rollout of its native video offering to its 500 million-plus user base after it began experimenting with the formats since last month. The updated offering gives users key insights into which audiences have viewed their posts, including the top companies, job titles and locations of post viewers. In addition, those posting native videos on the network can get feedback on Read full story › Source: The Drum...

on Aug 22, 2017

By Michael Feeley Advances in voice search, 3D modelling and chatbots have been identified as 2017’s most significant e-commerce trends in a new whitepaper from Magneto and Lab. Tom Head, sales and marketing director at Lab, believes that voice searching has taken a huge step forward this year with the launch of Amazon Echo and Google Home. He said: “Recent research by Comscore suggested that, by 2020, 50% of all online searches will be voice searches. Google have categorized different situations in which people use voice search, such as ‘want-to-know’ moments and ‘want-to-buy’ moments, collectively calling these micro-moments. A good Read full story › Source: The Drum...

on Aug 22, 2017

By Rebecca Stewart Airbnb’s global chief marketing officer is in the midst of creative review but says the management consultancies are not in contention, believing they’re incapable of retaining great creative talent. After snapping up dozens of marketing agencies, the likes of Accenture and Deloitte are increasingly encroaching into ad land’s turf. However, one major criticism – mainly from the camp of traditional holding groups – has been how they will attract and retain creative talent in what is a comparatively corporate environment. Interpublic Group chief executive Michael Roth said simply: “You need special individuals on the creative Read full story › Source: The Drum...