Posts made in August, 2017

on Aug 22, 2017

By Naomi Taylor Property specialists, The ThirdWay Group, has launched a brand new website with the help of Collective London, to build upon its recent rebranding of its corporate identity which was carried out by Kemosabe. Entering its ninth year, the group now consists of five companies and has a forecasted turnover of £65m; a significant growth of over £50m in the last three years. Founder of The ThirdWay Group, Ben Gillam, comments on these latest corporate investments and growing success: “We have grown at a phenomenal rate in recent years, thanks to our hard-working team and strong relationships with our clients. We wanted Read full story › Source: The Drum...

on Aug 22, 2017

By Naomi Taylor Property specialists, The ThirdWay Group, has evolved its brand and created a new corporate identity with the help of Collective London. Entering its ninth year, the group now consists of five companies and has a forecasted turnover of £65m; a significant growth of over £50m in the last three years. Founder of The ThirdWay Group, Ben Gillam, comments on these latest corporate investments and growing success: “We have grown at a phenomenal rate in recent years, thanks to our hard-working team and strong relationships with our clients. We wanted to mark this with a fresh look for our website and corporate Read full story › Source: The Drum...

on Aug 22, 2017

By Michael Feeley In 2017, most of us are now familiar with the concept of ‘content marketing‘ and its associated benefits. Creating, publishing and distributing engaging content for a specific audience, if done correctly, can undoubtedly boost the fortunes of a business in numerous ways: improved visibility in search engines and the wider marketplace; higher domain authority for your site; more referral and social traffic; increased conversion rates; and deeper relationships with customers over time are among the benefits most frequently mentioned. However, it could be argued that the some of the most important, but frequently overlooked, benefits that accompany the use Read full story › Source: The Drum...

on Aug 22, 2017

By Andy Maslen Over the weekend, I was writing a new ad for my thriller series. The goal is to get people to join my mailing list by offering them a free novel and short story. I advertise my novels heavily on Facebook, which provides a preview of the ad as you create it. There are three views: desktop, smartphone and feature-phone, with desktop being the default. I wrote what I thought was a pretty good ad. It combined elements that had worked well for me in previous campaigns. Then it came to preview time. The desktop version looked great. Here it is. <div Read full story › Source: The Drum...

on Aug 22, 2017

By John Glenday Warner Bros. Pictures has named former Google marketing executive Andrew Hotz as executive vice president of worldwide digital marketing as it seeks to strengthen its in-house expertise. In his new role Hotz will tasked with providing oversight of Warner Bros. digital divisions, liaising with the broader marketing team in order to devise campaigns in support of new releases. He will report directly to JP Richards, executive vice president of worldwide marketing and chief data strategist. Richards said: “Digital marketing provides us new opportunities to reach audiences in sophisticated ways at scale. With our strategic partnerships, technology and data, Read full story › Source: The Drum...