By Kyle O'Brien The start of the NFL season is perhaps the US’s most anticipated sports day next to the Super Bowl. And Monday Night Football is an annual tradition for armchair quarterbacks. To get people pumped for Monday nights, ESPN is airing a new campaign depicting the challenges fans go through before they can settle in and enjoy Monday Night Football. The first spot focuses on an office worker attempting to get through his 9-to-5 job, carrying the ball past Monday meetings, spinning away from water cooler talk, and stiff arming the boss on his way to a recliner in front Read full story › Source: The Drum...
Read MoreBy John Glenday Breitbart News may have regained its combative chairman Steve Bannon following his abrupt departure from the Trump White House but it is also nursing the loss of close to 2,600 advertisers – scared off by its virulently right-wing agenda and a grassroots boycott campaign. The latest estimate of advertisers to have cut ties with Breitbart comes from Sleeping Giants, the campaign group spearheading the boycott call, which has been piling on pressure against the site amid escalating political tensions in the US. The controversial news platform has never been far from the headlines itself since last year’s surprise Read full story › Source: The Drum...
Read MoreBy Katie Deighton Volvo has released two short films under the banner of its brand platform, Human Made, to tell anthropocentric stories as part of its Sky Atlantic sponsorship. ‘Nemo’s Garden’ focuses on a father and son duo who have devised a way to grow crops on the ocean bed as a solution to a lack of viable farmland. Dotted with picturesque shots of the ocean and the Italian countryside, the film charts the family’s bizarre ambition of growing basil underwater. Nemo’s Garden – Full length film from Valenstein & Fatt Read full story › Source: The Drum...
Read MoreBy John Glenday Facebook is losing a share of teen users to Instagram and Snapchat in the UK and the US, as the image-focused platforms continue to attract younger audiences. New research from eMarketer has estimated that Facebook has around 32.5 million users in the UK, making it the most popular social network – but it is losing younger eyeballs to Snap and Instagram. In the UK, among the 12-to-17 and 18-to-24 age brackets, Facebook’s user numbers will decline by 2.8% and 3.1% respectively this year according to eMarketer. Across all age groups, more than a quarter of the UK population will log on Read full story › Source: The Drum...
Read MoreBy Andrew Eborn In this weekly series, Andrew Eborn shines a light on the products and services, brand extensions and campaigns that – for one reason or another – failed to take off and have as a result earned entry into the Octopus TV Failure Awards and a place in The Museum of Failure. Today, it’s the turn of Twitter Peek. As we #celebrate the 10th anniversary of the #hashtag debut on Twitter by tittering at people’s twitterings with fond memories of #Susanalbumparty and #Sheeranalbumparty, it seemed #timely to look at #OctopusTVFailureAwards nominee the Twitter Peek…. #erOKThen. Twitter <a target=_blank Read full story › Source: The Drum...
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