By John Glenday An activist group attempting to scupper Rupert Murdoch’s bid to wrest full control of Sky television via 21st Century Fox is threatening to derail the proposed takeover by instigating a judicial review. At issue the regulators ruling is that Sky would remain a ‘fit and proper’ custodian of its broadcasting license if held in the arms of 21st Century Fox, angering Avaaz which has already instructed its lawyers to begin legal proceedings against the regulator. This takes the form of a formal letter sent to Ofcom to which the regulator must respond Read full story › Source: The Drum...
Read MoreBy Jenny Cleeton The Drum’s Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app. This week sees two new entries to the chart from Channel 4 and Coca-Cola, with two very contrasting ads. Channel 4’s stop motion promo of the Great British Bake Off premiere sees a number of baked goods singing We All Stand Together by Paul McCartney taking ninth place. Meanwhile Coca-Cola takes seventh place with its latest in the Taste the Feeling campaign featuring Coke Zero. Backed by Keeley Bumford and William Makar’s Taste The Feeling track, the Read full story › Source: The Drum...
Read MoreBy Rahul Vasudev Ad blocking has of late moved from the headline to the second scroll on the industry news pages. Despite that, there is no doubt that it should remain a major cause of concern for agencies and marketers. For those who need evidence that consumers are sending us a message, a recent study revealed that the inclination to download adblocking software has risen to 90% in Asia Pacific (APAC). This is especially an issue in the mobile-first world of APAC, as customers are paying with their data for irrelevant ads, which take ages to load and ruin their experience. As Read full story › Source: The Drum...
Read MoreBy John Glenday The ever-evolving iPhone has gained a new skill to add to its repertoire following a new partnership between Apple and Barclays to create a Siri-powered voice activated banking service. Anyone looking to transfer cash in a hurry will now be able to do so simply by uttering the words ‘Hey Siri, transfer some money’, freeing up owners from the hassle of manually opening the Barclays banking app. Authentication is still required in the form of a simple tap of the finger using the Touch ID system and only existing payees, or someone in your Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Channel 4, in partnership with VisitScotland, will be inviting viewers to take part in and direct a series of five ads for a first-of-its-kind interactive campaign on E4. The 60-second spots will focus on the escapades of six young people as they travel across Scotland. The five-day event will kick off on Monday 11 September at 10.15pm, the ad break during matchmaking show Celebs Go Dating, with the first ad inviting viewers to vote for the activity that the six travellers will undertake the following day. Viewers can vote for the activity via a Twitter poll, which will remain Read full story › Source: The Drum...
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