Posts made in August, 2017

on Aug 22, 2017

By Katie Deighton Natalie Marsan has managed to do what was once the impossible: raise a baby, hold down a London-based job while living in Croatia, and travel – constantly. But less than three years ago she was buried deep in New York’s marketing scene. In the latest episode of Why I Left Advertising, Marsan explains why and how she became a nomadic working mother. Marsan currently works as an account director at The Social Element, where she leads her team from her two homes in Croatia’s Zagreb and Zadar. In between commuting to London for meetings, she travels throughout Read full story › Source: The Drum...

on Aug 22, 2017

By Taruka Srivastav Pizza brand Domino’s and Crispin Porter + Bogusky (CP + B) have agreed to extend their relationship till 2020. As part of the agreement CP+B will still handle all of Domino’s creative duties, brand strategy, media planning and digital initiatives. Joe Jordan, chief marketing officer, Domino’s said: “Lengthy creative agency partnerships are rare, to say the least. But after looking at what we’ve accomplished with CP+B, it should not be shocking.” “Together we have built a legacy of creative work founded on uncommon honesty at every turn. In the process, we formed an unrivaled collaboration in Read full story › Source: The Drum...

on Aug 22, 2017

By Charlotte McEleny Ctrlshift has launched what it claims to be the first multi-publisher private market place in Southeast Asia, first launching in Malaysia before expanding to Thailand, Indonesia and Singapore. The marketplace, called ‘AMP’ has ambitions to be Asia’s by-invitation marketplace for premium inventory. AMP launches this week in Malaysia with seven publishers signed up at launch: MediaPrimaDigital, Star Media Group Berhad, RevAsia, MalayMail Online, SinChew Online, Tantannews.com and Cari.my. According to Ctrlshift, the combined offering gives marketers access to over 11 million monthly unique visitors in Malaysia. Speaking to The Drum, Reza Behnam, co-founder and executive chairman at CtrlShift, said there has been Read full story › Source: The Drum...

on Aug 21, 2017

By Shawn Lim Welcome to The Drum’s APAC Creative Works. As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC ‘Creative Work of the Week.’ We’ve now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 29 August. For project information, credits and more hover over the ‘i’ icon or expand to full screen. To submit work for future publication, contact Read full story › Source: The Drum...

on Aug 21, 2017

By Haley Velasco With the solar eclipse of a lifetime taking over the US on Monday, brands got in on the action with quippy social media posts that work with the solar event. From bananas to mattresses to black and white cookies, creatives are having some fun with the event that millions watched across the country on a variety of social media platforms. Slim Jim Playing with the path of totality, Slim Jim draped a salty snack across the US in the same path that the eclipse took and used it for social. They wrote, “Is it us or Read full story › Source: The Drum...