Posts made in August, 2017

on Aug 21, 2017

By Lisa Lacy Publicis Groupe said it has appointed Emmanuel André to the new position of chief talent officer. André, who was most recently international president of TBWAWorldwide, will handle talent management and recruitment at Publicis, working directly with the chief executives and chief technology officers in its Solutions business. He will also be in charge of all Publicis learning, development programs and group culture. Based in New York, he will join the management committee and report directly to chief executive Arthur Sadoun. André will assume the role on September 18. At TBWAWorldwide, André managed the agency’s people strategy, which included learning, career Read full story › Source: The Drum...

on Aug 21, 2017

By Lisa Lacy A cyber-security reporter unwittingly stumbled upon a hidden job ad from Apple seeking “a talented engineer to develop a critical infrastructure component that is to be a key part of the Apple ecosystem.” That’s according to the BBC, which says the reporter found it while reviewing data being sent from iPhone apps. It’s unclear how this research led said reporter to the hidden page on Apple’s website, but ZDNet Security Editor Zack Whittaker also found it, tweeting a screenshot: Cool. If you find this hidden Apple page, you’re offered a job! pic.twitter.com/IgEpReKUS3 — Read full story › Source: The Drum...

on Aug 21, 2017

By Ed Chambliss AI offers us the ability to interact with customers on their terms 24/7, but can it really create rich, relevant advertising on a customized basis? While marketing scientists seem to think AI will solve the escalating demand for relevant content without breaking the bank, I’m concerned we’re overstepping the limits of what a computer can really do by having it create ads – and in the process risking the credibility and reputation of brands with the very people they aim to engage. This is part of a larger problem in marketing. We keep looking for answers in technology that we should be Read full story › Source: The Drum...

on Aug 21, 2017

By Kyle O'Brien Welcome to Independent Influence, a weekly series that spotlights the work, perspectives and inspirations behind independent agencies across the country. This week we’re featuring Dallas agency Greenlight and its space for creativity. Sometimes a space can be an inspiration and a catalyst for creativity. That’s the case with the converted warehouse that is Greenlight, an independent agency out of Dallas, Texas. Their space, and the adjoining meeting/creative spot, called HowDo, embodies who Greenlight is, their spirit of independence and their motivation to bring together the Dallas creative community. “During the last year and year and a half, we really kind Read full story › Source: The Drum...

on Aug 21, 2017

By Michael Feeley European sports betting organisation NGS Bet (Bahis) has launched a new long-term advertising campaign targeting sports fans across Europe. Coordinated by Media Agency Group (MAG), the multi-format, year-long campaign commenced yesterday (20 August) will see NGS Bet reach its core audience of European football fans, with MAG securing an advertising presence for the brand at high-profile football matches from the upcoming season of Spain’s premier division, La Liga. NGS Bet’s advertisements will feature during fixtures involving Real Madrid and FC Barcelona throughout the course of the upcoming season – two teams that have a combined following of 90 million fans Read full story › Source: The Drum...