By Taruka Srivastav To keep up with rival Amazon, Alibaba and Paytm Mall are set to venture into online grocery by investing an estimated $200m in online grocery store, Big Basket according to Economic Times. Amazon which recently snapped up Whole Foods in fresh deal estimated at $13.7bn, is too eyeing online grocery store Grofers which is backed by Japan’s SoftBank group. Meanwhile, Paytm which raised $1.4 bn from Softbank earlier this year is aiming to continue its expansion after introducing cashback recently in a bid to dominate the Indian digital payments Read full story › Source: The Drum...
Read MoreBy Ian Burrell New research reveals that the bedrock of journalism on Facebook is far more stable than one might have thought of a news environment stigmatised by rampant clickbait and fake stories. It turns out that the biggest provider of stories by far on the world’s biggest social media platform is the world’s oldest news agency, Associated Press. A study by news analytics company NewsWhip found that the AP – set up in 1846 by a group of New York dailies to provide coverage of the Mexican-American War – is generating almost 35m engagements a month on Facebook, a fact disguised by the agency’s Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak A predicted advertising recession could affect social media companies such as Snap and Twitter but is unlikely to dent giants such as Facebook and Google, according to a new report. Following weaker than average reports by agency networks IPG and WPP, Aegis Capital analyst Victor Anthony has stated his belief that an advertising recession is on its way. “We find it hard to vision that consumer package goods companies [Procter & Gamble, Unilever, Kraft, PepsiCo, CocaCola, etc…] who are big brand advertisers and are under pressure, would not trim their online ad spend in the event of an ad recession,” Read full story › Source: The Drum...
Read MoreBy Jennifer Faull In retail, more often than not, commercial goals dictate marketing strategy. But, Karen Millen’s newly formed all-female leadership team is taking a different approach by letting the brand team influence everything, from product to the in-store experience. The shake-up was sparked with the hiring of Beth Butterwick as the fashion brand’s CEO and Emily Tate as chief financial officer, as well as the promotion of Charlotte Ellis from head of digital to customer director, last year. At the time of their arrival, the business was suffering as operating losses crept up to £10.5m, profits dropped 8% and sales tumbled by 10% Read full story › Source: The Drum...
Read MoreBy Cameron Clarke Like other football clubs, AS Roma announced the arrival of a new player this week with the now customary transfer unveiling video on Twitter. Unlike other clubs, the Italian giants’ effort featured Katy Perry, a singing lion and a goat playing chess. Patrick Schick, the striker signed in a club record deal, did not appear once. This is the latest in a series of increasingly bizarre and wildly popular videos that the Serie A side have released to announce their new recruits during the summer transfer window. As Paddy Power tweeted this week: “Roma’s media team are on the ‘shrooms and Read full story › Source: The Drum...
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