By Minda Smiley Each day this week, The Drum has been highlighting 10 of the 50 talented women that make up our inaugural 50 under 30 in the US, a list that is celebrating women across the country who are putting themselves – and their cities – on the map via their creativity, achievements and dedication to an industry that is changing at a fast clip. Today we are featuring our honorees from the Southwest. Each was chosen with the help of a judging panel that included MullenLowe Los Angeles executive creative director Margaret Keene, Colle McVoy executive creative director Laura Fegley, Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Donald Trump tweets about everything from his viewpoint on global warming to “military solutions” to threats from North Korea, and now an analyst has estimated that without the president Twitter could lose one-fifth of its value. Monness Crespi Hardt analyst James Cakmak told Bloomberg that he believes the social media company would see as much as $2bn in market value wiped out if @RealDonaldTrump fled the platform. “There is no better free advertising in the world than the president of the United States,” said Cakmak. The analyst’s viewpoint is based on his belief that if Trump were Read full story › Source: The Drum...
Read MoreBy John McCarthy The chocolate and confectionary industry is no stranger to lawsuits. More often than not, companies are locked in legal battles to secure their intellectual property against rival incursions. Mixing things up however, Nestle‘s Kit-Kat has been collared by a relic of gaming’s past, Atari. The Atari was one of the first leading home consoles with titles like Pong, Asteroids, Space Invaders and Pac-Man in the 70s through 80s. The company’s fortunes are more modest today, it lives on as a games publisher, where it largely presides over the distribution of its extensive retro Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Welcome to The Drum’s Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions. Account Wins McDonald’s has awarded Leo Burnett‘s London office its global sports sponsorship activity for next year’s football World Cup. The Publicis Groupe agency, which works on McDonald’s UK business, won the account for the fast-food giant’s FIFA World Cup sponsorship after pitching against other roster agencies. Leo Burnett has been tasked with developing a global communications campaign that will roll out for the tournament, which kicks off in June 2018. UKTV has agreed a deal with Omnicom Media Group that will see five Read full story › Source: The Drum...
Read MoreBy Mark Lindsay With the evolving regulatory landscape, there is a shift in the balance of power between companies and consumers, with individuals getting more rights, controls and access than before. Marketers should be prepared to introduce new processes and solutions to ensure data quality is maintained by both parties when the regulation comes into force next year. Connection to a mobile phone network and the internet is near universal, giving consumers the ability to operate 24/7 and from any location. This is the environment in which we are accustomed to living and which is driving changing behaviour around transactions and interactions. This activity brings Read full story › Source: The Drum...
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