By John McCarthy Leeds Beckett University has successfully launched a new chatbot that informed students of their enrollment in the learning institution. The bot went live on Wednesday and has since sent messages to 127 users, also helping offer places to an additional 15 people through Clearing. The Bot was capable of talking term dates, accommodation, the application process, describing the Leeds scene, and guiding students through Clearing. By analysing keywords, the bot could learn the courses prospective students want to attend and scan them for availability – cutting down a process that would usually be reliant upon email, a letter or a Read full story › Source: The Drum...
Read MoreBy Jessica Davis Mellissa Flowerdew-Clarke has been appointed marketing director at Manchester-headquartered agency Return, with the intent to capitalise on its success, drive new client acquisition and increase revenue. Flowerdew-Clarke joins the agency from Building Blocks, where she held the same position, and brings with her over a decade’s experience of global, B2B lead generation in sectors including professional services, retail, FMCG, technology, construction, and The Arts. Commenting on the appointment, Flowerdew-Clarke explains what an exciting time it is to be joining Return’s senior leadership team: “The agency is undergoing a period of transition and has set itself ambitious growth targets. My experience Read full story › Source: The Drum...
Read MoreBy Ayesha Salim Location data provides marketers with ample opportunities to target consumers more effectively. But according to Forrester’s latest findings, 34% of US marketers find inaccurate location data challenging, while 33% struggle with understanding how to use location to deliver relevant messaging. So what is causing these roadblocks and what can marketers do to maximise location data’s capabilities? Panelists Dan Read, head of platform solutions at TabMo, Nigel Fung, UK industry manager at Google Waze, and Ed Keohane, director of audio at Bauer Media, attempted to answer these questions at The Drum’s location-based marketing breakfast event last month. While the Read full story › Source: The Drum...
Read MoreBy Shawn Lim Mediacorp announced today that it has appointed Tham Loke Kheng as chief executive officer and board director to replace outgoing CEO Shaun Seow, effective of 1 September. Tham returns to the state broadcaster, where she started her career in 1988 with its predecessor, Singapore Broadcasting Corporation. She then moved on to StarHub, Taiwan Broadband Communications and, most recently, Pacific Century CyberWorks Limited. Ernest Wong, chairman at Mediacorp, said that Tham was a natural choice to lead Mediacorp as the company focuses its efforts on capturing audiences and advertising revenue in a disrupted media industry. “Mediacorp is national broadcaster and commercial media & Read full story › Source: The Drum...
Read MoreBy Shawn Lim DBS, the 2016 world best digital bank, is looking to start educating Singaporeans about cashless payments at a younger age, after launching a digital smart watch which allows school children from 19 primary schools to pay for their purchases in school. The watch is part of the DBS-owned POSB Smart Buddy programme, which helps students to track their savings, spending habits and pay for their purchases at school canteens and bookstores, where payment terminals have been set up. The bank believes that to truly become a ‘smart nation’ and for Singapore to fully embrace digital payments, Read full story › Source: The Drum...
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