By Taruka Srivastav One Championship is constantly evolving its sponsorship strategies to keep up with rival UFC. After renewing its partnership with Philippines media giant ABS-CBN, One Championship has now partnered with Singapore broadcaster, Mediacorp. As part of the agreement, Mediacorp’s free-to-air channel OktoSports will cover One Championship’s Live events. Full coverage and catch-up will be available on its OTT platform Toggle. Chatri Sityodtong, chairman and CEO of ONE Championship, said: “ONE Championship is proud to announce its partnership with Mediacorp. From its early beginnings in broadcast radio and television, to launching its digital-first news, Mediacorp Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Wieden + Kennedy is entering an interesting creative challenge with new client Dalmia Cement; to make the cement interesting and exciting through its create work. The agency has been handed the strategic planning and creative duties for the Indian cement manufacturer. Sidharth Loyal, managing director of Wieden+Kennedy, said: “The potential creative opportunity that lies within the cement industry is challenging, yet quite exciting.” “For us, it’s a territory that we haven’t yet explored yet, and what better than entering this space with one of the leading names in the category. This is a great win for W+K, and we look forward Read full story › Source: The Drum...
Read MoreIn the director’s chair: John Poliquin on being inspired by Spike Jonze and working without creative agency involvement
By Charlotte McEleny In the third of the director’s chair series, in which The Drum interviews directors on influences, passions and career highlights, John Poliquin of Derby, discusses how a DVD with Spike Jonze, Chris Cunningham and Michel Gondry inspired his career and the differences in projects that involve a creative agency. Earlier in the series, The Drum interviewed Andrew Lang and Camille Marotte. Who or what inspired you to be a Director? (Or who are your creative heroes and why?) When I was in university, my roommate owned that infamous Director’s Label DVD boxed set with Spike Jonze, Chris Cunningham, Read full story › Source: The Drum...
Read MoreBy Shawn Lim Porsche Asia Pacific recently launched its ‘Life Intensified’ campaign to showcase its Macan line of SUVs, making use of award-winning photographer Florian W Muller’s striking and vibrant images of the cars. Known for their creative campaigns such as this, how does Porsche keep it fresh consistently? Using the last campaign as an example, Carl Isenbeck, marketing director of Porsche Asia Pacific, explained to The Drum that Porsche made an effort to reach out and ‘speak’ to customers and the public by promoting the product in an Asian context. At the same time it highlighting the unique selling points of the Read full story › Source: The Drum...
Read MoreBy Lisa Lacy WPP’s media arm GroupM has announced the global rollout of viewability standards which have been backed by clients including Unilever, Campbell Soup, Shell, Subway and Volvo. It’s an update to standards that GroupM set in 2014. Then, it required that 100% of the pixels in a display ad must be in view (for any amount of time) and for video, that 50% of the video must be played at the user’s initiation, with the sound on, while 100% in view. In what it described as an “evolution” for video ads in social and other newsfeed “environments” (where the is “quick Read full story › Source: The Drum...
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