Posts made in August, 2017

on Aug 31, 2017

By Charlotte McEleny R/GA has launched its consulting practice across Asia pacific, with the aim of bridging technology and business solutions to help businesses innovate. The agency has opened the business in Singapore, led by Jehan Leanage, who has been hired in the newly created role of executive director for consulting, APAC. R/GA will be offering businesses organisational design and managed services, as well as Connected Space, a service designed to help companies connect physical to digital. It will be using resource from its global network but will be specifically building the offering across its Singapore, Sydney, Shanghai and Tokyo offices. According to Leanage, the timing Read full story › Source: The Drum...

on Aug 31, 2017

By Danielle Long KFC China has launched a playful campaign targeting China’s hip Gen Z girls as it promotes a new non-alcoholic cocktail drink. The Mojito Girl drink, which is a mixture of raspberry and rum flavour, is being marketed to China’s young women who want to have fun, without drinking alcohol. To promote the new drink, KFC and its advertising agency McCann Worldgroup Shanghai enlisted famous Chinese model Xing Lu, also known as Ruka Xing. In a playful ad, created by popular Japanese director Tsuyoshi Taniyama, Mojito Girl shares her thoughts and feelings about how she can have fun without consuming alcohol. McCann Shanghai’s group creative Read full story › Source: The Drum...

on Aug 31, 2017

By Danielle Long Mobike, the Chinese bike sharing company, has continued its international expansion strategy launching in Thailand through a series of strategic partnerships. Mobike has partnered with mobile phone operator Advanced Info Service (AIS), shopping centre company Central Pattana Group (CPN), and Thailand’s largest university Kasetsart University (KU) to launch its smart bikes across the country. The partnerships will see Mobike’s roll out across Bangkok’s Kasetsart University and Central World shopping mall and will be supported by AIS’s mPay payment platform. The initial launch will see Mobike offer two free months of service to new customers. Joe Xia, Mobike founder and CTO, said, “Mobike is excited Read full story › Source: The Drum...

on Aug 30, 2017

By John McCarthy Food delivery app Just Eat is making the most of its prime-time sponsorship of ITV’s The X Factor with catchy creative showing the musical talents of the chefs and delivery drivers in its network. Creative agency Karmarama produced 40 idents with the show’s host Dermot O’Leary, each of which will air during the show’s ad breaks from Saturday 2 September 2017, each weekend. Nine of Just Eat’s 28,000 restaurant partners have made the cut to perform in front of the nation, entertaining and enticing viewers with an array of diverse cuisine. Much like the show itself, Just Eat Read full story › Source: The Drum...

on Aug 30, 2017

By Minda Smiley The fate of Dos Equis‘ iconic ‘Most Interesting Man in the World’ character is up in the air now that Droga5 has taken over creative reins from longtime agency Havas, but the frontman seems to be safe for now: he’s currently starring in the Heineken-owned brand’s latest campaign to promote its status as the official beer sponsor of the College Football Playoff. The campaign marks the launch of the brand’s ‘Seach for The Most Interesting Fan’ effort. Throughout football season, Dos Equis will be encouraging college football fanatics to use the hashtag ‘#MostInterestingFanSearch’ to show why they’re the Read full story › Source: The Drum...