By Monica Ho We all know that the weather can impact our mood. Waking up to sunshine is nothing like looking out the window in the morning to see an approaching storm, whether the view is of a beach or a city skyline. At the same time, how we react to the temperature can vary depending on where we live (picture a 60 degree day in New York, versus the same weather in California). Wherever people are, weather and location work in tandem to influence how they feel and behave throughout the day. What if marketers could use the weather to forecast when consumers shop? With Read full story › Source: The Drum...
Read MoreQuidditch Premier League: how magical marketing, fanatical fans and gender inclusivity conjured a sport
By John McCarthy Quidditch, once a fictional broomstick sport from the world of Harry Potter, is now in the hands of muggles with the first official UK tournament taking place this week. The Drum touched down with organisers to see how a fantasy sport can become a reality. Quidditch is a convoluted sport conceived by Harry Potter author JK Rowling as the wizarding world’s answer to ball games like football or rugby. In it witches and wizards atop broomsticks chase flying balls hoping to direct them into hoops while dodging and beating aggressive flying cannonballs. In the background two seekers chase another Read full story › Source: The Drum...
Read MoreBy Minda Smiley Wieden + Kennedy has promoted Karrelle Dixon to managing director of its Portland headquarters. Dixon, who previously served as director of growth markets at the global agency, replaces longtime Wieden + Kennedy Portland managing director Tom Blessington. Blessington is leaving the agency to join YouTube as vice president of brand, media and experiences. According to Wieden + Kennedy, the independent agency’s Portland office has “expanded its client base to include some of the world’s most exciting brands, more than doubled the staff to over 600 people, created some of the industry’s most celebrated creative work, and earned a number of distinguished Read full story › Source: The Drum...
Read MoreBy John McCarthy The South Australian government has taken a passive aggressive and yet somehow loving swipe at Scottish craft brewer BrewDog in a bid to entice the business to set up shop in Adelaide, a reputed craft beer hotspot down under. Oz government officials hope to generate publicity and jobs for the area with a video campaign on Facebook and an open letter to BrewDog founders James Watt and Martin Dickie. It comes after the brewer announced it was to expand to the country and was considering the cities of Newcastle and Brisbane – much to the disdain of officials representing Read full story › Source: The Drum...
Read MoreBy David Skerrett According to the Society of Motor Manufacturers and Traders (SMMT), the UK automotive sector generates approximately £59.3bn in annual turnover, employing 721,000 people, 200,000 of whom work in the thousands of dealers around the UK. And while much has changed in the 131 years since Benz patented the automobile, in some ways the transaction experience hasn’t moved on so much. Some people would rather go to the dentist than a car dealer as they are terrified of getting ripped off or pressured. We’ve come a long way and consumer behaviours have changed and expectations have risen. As the <a target=_blank href="http://www.thedrum.com/topics/iphone" Read full story › Source: The Drum...
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