By Staff Writer The Drum’s Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app. They may have switched places in the chart but Marks & Spencer, McDonald’s and Samsung remain the top three ads this week. M&S Food is sizzling away at number one thanks to Ed Sheeran’s Shape of You which is the soundtrack to the grocer’s latest mouthwatering spot from Grey London. McDonald’s, meanwhile, is sitting pretty at number two thanks to the impossibly catchy Hall & Oates classic You Make My Dreams Come True which takes centre Read full story › Source: The Drum...
Read MoreBy Michael Feeley To mark its partnership as ‘official mustard sponsor’ of the NFL in the UK, Heinz Yellow Mustard has launched an integrated marketing campaign, developed by creative social agency Media Bounty. Heinz‘s partnership with NFL UK is brought to life through the Ultimate Playbook, a series of creative assets designed for social, print and outdoor channels, supported by in-store execution in Tesco stores, featuring POS and shippers. Media Bounty managing director Jake Dubbins said: “To add colour and flavour, we’ve created a series of visual assets which explore the different rules and regulations of NFL. These draw Read full story › Source: The Drum...
Read MoreBy Katie Deighton Macmillan Cancer Support has enlisted photographer Rankin to capture the parents, partners and relatives of people with cancer who relinquished their hair as part of the charity’s Brave the Shave fundraising campaign. The monochrome stills include portraits of Jenny Deverell and her five-year-old daughter Seren, who was diagnosed with a children’s cancer known as Wilms’ tumour, and Keith Wood, whose wife Emma died of the disease last year at the age of 36. Rankin, who lost his mother to lung cancer, invited the subjects to his London studio for the shoot. He spent the day photographing, filming and interviewing them Read full story › Source: The Drum...
Read MoreBy Ayesha Salim The Drum, in association with Criteo, will host a webinar exploring how marketers can start solidifying their marketing plans for the Christmas season early to prepare for the chaotic times ahead. The webinar, Christmas omnichannel planning: 12 tips to enlighten this festive season, taking place on 3 October, will examine how marketers can take advantage of mobile conversion opportunities and reach shoppers in more effective ways. As shopper behaviour changes, brands need to do more to come up with effective consumer strategies. Consumer goods company Unilever is changing the way it monitors shoppers by focusing on their behaviour, <a target=_blank href="http://www.thedrum.com/news/2016/11/18/how-behavioural-insights-and-cardboard-boxes-are-core-pillars-unilever-s-shopper" Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Diesel has selected Publicis Italia as its new global marketing agency less than a year after handing the business to Anomaly Amsterdam. The Drum understands that there was no competitive pitch process. Publicis Italia, which is led by Publicis Worldwide’s global chief creative officer Bruno Bertelli, was appointed after the agency worked with the brand on a project at the start of 2017. The fashion house appointed Anomaly Amsterdam as its global agency of record just 10 months ago, rekindling a relationship that had started six years earlier when the creative shop had worked on the brand’s ‘Be Stupid’ Read full story › Source: The Drum...
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