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Posts made in September, 2017

Facebook introduces new features to combat India's blood donation shortage

on Sep 28, 2017

By Taruka Srivastav Attempting to rectifiy India’s shortage of safe blood, Facebook has introduced new features which will help connect blood donors and blood receivers. According to a blog post, the features will roll out on 1 October, which coincides with National Blood Donor Day. These will appear on the News Feed and allow users to sign up to be blood donors by editing their profile and filling in information such as what blood group they belong to and whether they have donated blood before. Facebook said that it will further add features which will allow organisations in need of blood to curate Read full story › Source: The Drum...

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One Minute Briefs & 10-year-old Isabella prove cancer is the worst C-word in charity ad

on Sep 28, 2017

By John McCarthy A charity campaign looking to fund live-saving cancer treatment for a 10-year-old girl has achieved substantial media coverage and the reach that affords by shocking audiences with the C-word. Three-time cancer sufferer Isabella is fundraising a £200k trip to see a treatment specialist in the United States with the help of creatives in the One Minute Briefs community. Group founder Nick Entwhistle and Manchester based content agency Trunk worked to raise awareness of the illness and, more importantly, give Isabella a fighting chance. In the creative the 10-year-old bravely confronts her cancer. Each time she says the word, it is Read full story › Source: The Drum...

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WPP pulls out of Eurobest, calling it an 'expensive distraction', as it threatens to abandon Cannes Lions

on Sep 28, 2017

By Taruka Srivastav WPP has confirmed it will not participate in the Eurobest festival later this year and said it the Cannes Lions festival is also under the microscope, following the landmark decision of rival holding company Publicis Groupe to pull out. WPP’s worldwide creative director, John O’ Keefe referred to Eurobest as an “expensive distraction” and said that it “delivers no real credibility to us, nor does it much impress our clients” according to internal emails seen by Adweek. The email said that the final decision on Cannes Lions will rest on a meeting where WPP’s chief executive Sir Martin Sorrell and Read full story › Source: The Drum...

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Contact launches new website to support families struggling with disabled children

on Sep 28, 2017

By Jessica Davis Aiming to make it easier for families with disabled children to reach out for help, Contact (formerly Contact a Family) has launched a new responsive website built by digital technology agency Connect. The renovated website enables parents and carers to get advice and support, browse up-to-date information on hundreds of medical conditions, download resources and connect with other families via support groups and a popular online community. A focus on local support allows families to find help in their nearby area, with information on healthcare services, education and childcare bolstering the site’s one-stop-shop approach. Contact’s chief executive officer, Amanda Batten, Read full story › Source: The Drum...

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Sole traders: how freelancers and agencies can thrive in the new creative economy

on Sep 28, 2017

By Staff Writer You need only step into a coffee shop in any major city to observe that the freelance economy is thriving. Armed with laptops and lattes, this emergent creative elite flits between projects as it does cafes, responding to the ebb and flow of the industry’s needs at a time when individual creativity is flourishing. As technology allows individuals to connect and share faster than ever before, the way ideas are bought and sold by brands and agencies is transforming. The latest issue of The Drum explores the implications for agencies and freelancers in this new collaborative creative economy. Here, three Read full story › Source: The Drum...

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