Posts made in September, 2017

on Sep 27, 2017

By Haley Velasco To celebrate its 100th Anniversary, the 4A‘s has partnered with The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps them going once the briefs are written, the campaigns executed, and the pitches won (or lost)? The Drum is now interviewing 100 people at 4A’s member agencies — across all disciplines, levels, regions, and agency types — to get a glimpse into what drives them at work and what fuels them in life. Molly Sugarman, vice president and managing director of Treehouse at Read full story › Source: The Drum...

on Sep 27, 2017

By Charlotte McEleny Singapore government department National Council of Social Service (NCSS) and Institute of Mental Health (IMH) programme Community Health Assessment Team (CHAT) have partnered with The Drum to bring together the hive mind of the Singapore creative community in destigmatising mental health. It is the first year that The Drum’s major annual marketing hackathon Do It Day will take place in Singapore and the two organisations have brought briefs to compliment the global theme of destigmatising mental health. Do It Day is a two-day event. Hack It Day, which takes place on 10 October, is the main hackathon, in which teams Read full story › Source: The Drum...

on Sep 27, 2017

By Kyle O'Brien What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond. For Toronto documentary filmmaker and television producer Sandy Chronopoulos, emotion makes a great story – when you can feel the story in your gut. The director of House of Z, which premiered at the Tribeca Film Festival this year, follows the life and career of designer Zac Posen,and pulled back the curtain on one of fashion’s biggest rise and fall (and rise again) stories. Read full story › Source: The Drum...

on Sep 27, 2017

By Minda Smiley Starbucks has announced that the second season of its original series ‘Upstanders’ will premiere on Amazon Prime and Audible. The series, which is produced by Starbucks executive chairman Howard Schultz and executive producer Rajiv Chandrasekaran, chronicles the stories of people who are helping make a difference in their communities. It debuted last September with 10 stories that were made available in video, written and podcast form. The second season of ‘Upstanders,’ which premieres on Oct. 10, will be available to Amazon Prime members and for free on Starbucks’ website. In addition to 11 episodes, Read full story › Source: The Drum...

on Sep 27, 2017

By Ronan Shields Beeswax has today (September 27) announced the launch of the Programmatic Cloud, an integrated adtech offering that will see it offer services with a number of other adtech companies in order to provide advertisers with a comprehensive offering. The full raft of companies that will participate in the Beeswax Programmatic Cloud offering include Metamarkets; RTK.io; Cognitiv, and Sponcell. All five companies, which remain separate entities in their own right, maintain the offering will provide marketers with a best-in-breed technology made available as a modular service. This means that advertisers using the programmatic media buying offering can create bespoke bidding platforms without having Read full story › Source: The Drum...