By Ronan Shields Beeswax has today (September 27) announced the launch of the Programmatic Cloud, an integrated adtech offering that will see it offer services with a number of other adtech companies in order to provide advertisers with a comprehensive offering. The full raft of companies that will participate in the Beeswax Programmatic Cloud offering include Metamarkets; RTK.io; Cognify, and Sponcell. All five companies, which remain separate entities in their own right, maintain the offering will provide marketers with a best-in-breed technology made available as a modular service. This means that advertisers using the programmatic media buying offering can create bespoke bidding platforms without having Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Four television doctors are giving good advice – go see a real doctor and get a checkup, in a new campaign for Cigna Health Insurance by McCann New York. Four of TV’s most beloved fake MDs are urging Americans to get an annual check-up in a continuation of the TV Doctors of America campaign. This year’s cast includes two new faces – Neil Patrick Harris and Kate Walsh. Together with Patrick Dempsey and Donald Faison, rush around a hospital to deliver the important message that you can avoid drama by knowing your key health numbers and taking control of Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien As the 4A’s celebrates 100 years, it is honoring the agencies and people who make advertising great. A handful of those people were on the stage at Advertising Week in New York to discuss creativity and the work they did that has made a positive difference. The panel included Joe Alexander, chief creative officer at the Martin Agency; Tali Gumbiner and Lizzie Wilson, associate creative directors at McCann New York; Madonna Badger, founder and chief creative officer at Badger & Winters; and Rodrigo Butor, vice president, executive creative director at Community/La Comunidad. Before they presented Read full story › Source: The Drum...
Read MoreBy Minda Smiley Mailchimp’s latest campaign strips the jargon out of the typically dull world of marketing automation by explaining that the platform is really just like having a second brain. The ads feature an eccentric spokesperson who explains the platform’s capabilities in layman’s terms to give viewers a clear understanding of what exactly Mailchimp does. Created by Droga5, the campaign is targeting small business owners who might need help with things like ad retargeting, sending order notification emails and rewarding loyal customers. In one ad, the spokesperson says that Ricky, the owner of a small business that sells socks and underwear, used Mailchimp’s Read full story › Source: The Drum...
Read MoreBy John McCarthy Data measurement company Nielsen is looking to improve its utility to advertisers by announcing the acquisition of Visual IQ, a marketing intelligence company that specializes in multi-touch attribution (MTA) with the transaction set to conclude by October. The deal was announced Wednesday 27 September, with Nielsen claiming it will now be able to more effectively process large data sets as Visual IQ’s software platform will provide it with access to more proprietary big data from advertisers, publishers and retailers. Matt Krepsik, global head of product leadership for marketing ROI at Nielsen, said the acquisition will power the company’s capabilities in Read full story › Source: The Drum...
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