By Katie Deighton Art Fund UK has released a new irreverent film featuring a group of eight people attempting to pin down the definitive answer to ‘What is the perfect work of art?’ Created by MullenLowe’s new purchase 101, the quirky spot is set in Dulwich Picture Gallery and sees a stuffy curator present a focus group with a series of artistic choices, such as Barbara Hepworth or Hokusai, and Rodin or William Morris. The film picks up pace as the eight begin to gain confidence in their choices, and the ‘perfect’ work of art is finally chosen – off camera. Art Fund UK Read full story › Source: The Drum...
Read MoreBy Doug Zanger In an ambitious project to help children better understand a cancer diagnosis, RPA brought together 20 individual animation, music and sound-design partners launching a series of animated films for the Pediatric Brain Tumor Foundation, the world’s largest nonprofit dedicated to families facing a child’s brain tumor diagnosis The Los Angeles indie, in conjunction with the organization, created the Imaginary Friend Society, to help children learn about their cancer treatment in a way that still covers the important facts, yet in a way that is easy to understand. The films debuted at the Pediatric Brain Tumor Foundation’s Starry Night Read full story › Source: The Drum...
Read MoreBy Katie Deighton House of Fraser‘s carousel of marketing leads has turned again, with chief customer officer David Walmsley departing after just 12 months in the role. The retailer said Paddy Earnshaw will up his responsibilities in the position of chief marketing officer. Walmsley joined the retailer from M&S in August 2016, inheriting what he referred to as “theoretical” marketing strategy and a “confused” definition of the House of Fraser brand. He replaced Andy Harding, who similarly quit after just one year in the chief customer officer role. Now interim chief customer officer at Mothercare, Harding was behind the Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Ogilvy UK chief executive Annette King has departed the advertising group after 18 years to become CEO of Publicis UK. The group’s chairman and chief for EMEA Paul O’Donnell will take on the role while a replacement is found. In a letter to staff, Publicis Groupe chief executive Arthur Sadoun described King as “one of the most recognised leaders in the industry” and praised her “managerial skills, the loyalty and passion she inspires in her teams, the trust she has gained with her clients”. She will join the French holding company in September 2018 where she will oversee all operations in the Read full story › Source: The Drum...
Read MoreMaxxium unveils educational Courvoisier cognac campaign hedging on the curiosity of coffee drinking millennials
By John McCarthy Cognac brand Courvoisier is about to embark on its biggest-ever marketing campaign as it looks to build bridges with what it perceives to be a lucrative growth sector in the resurgent UK coffee-drinking community. Owner Maxxium will at the start of October, kick off a marketing campaign it hopes will open an entirely new generation up to cognac, as it seeks growth in the sector to support its portfolio which includes Jim Bean, the Famous Grouse, Teacher’s, Auchentoshan, Bowmore, Japanese Whiskies Hibiki, Yamazaki and Hakushu, Courvoisier cognac, Midori liqueurs and lip-smacking shot-filler, Sourz Apple. Speaking to The Drum, Johna Penman, head Read full story › Source: The Drum...
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