By Michael Feeley Celebrity chef and food writer Hugh Fearnley-Whittingstall has backed The Food Foundation’s Veg Summit advertising competition, joining the judging panel as chairman. The competition challenges creative agencies and design students to submit poster ideas encouraging children aged 5-11 to eat more vegetables. Fearnley-Whittingstall, star of Channel 4’s long-running River Cottage series, will feature the competition and the winning poster in an upcoming BBC documentary series focusing on the obesity crisis among children in the UK. The winning entry will also feature in The Drum and be displayed in advertising spots across the UK and by a major UK Read full story › Source: The Drum...
Read MoreBy Neo@Ogilvy staff The Drum and Neo@Ogilvy have joined forces to destigmatise mental illness as part of Do It Day 2017. However, as the countdown to the event begins the Ogilvy Group has explained to The Drum how it is already working to promote the core ethos of the campaign as far as its own staff are concerned. Do it Day will attract hundreds of people, drawn from brands, agencies and tech suppliers working to prove marketing can change the world, by making a difference over the course of a single day. This year, those working on the Read full story › Source: The Drum...
Read MoreBy John Glenday Adblock Plus has responded in kind to the latest attempt by Facebook to disable its functionality by issuing more robust software capable of circumventing the social media sites protection measures. As such members may now take advantage of a ‘has’ filter from which they can filter elements such as Facebook posts in order to better differentiate between user content and adverts, allowing people to banish the latter. Explaining the latest round of their cat and mouse game with Facebook Ben Williams of AdBlock Plus wrote in a blog post: “We can almost promise our users that Facebook will Read full story › Source: The Drum...
Read MoreBy John Glenday Google has abruptly pulled its YouTube app from Amazon’s Echo Show device as part of a broiling feud which has now gone public. The root issue is a long running spat between the technology giants after Google accused Amazon of ‘violating its terms of service’ leading to a ‘broken user experience’ which has yet to be resolved despite exhaustive negotiations. This meant that YouTube videos were displayed on the Echo Show without key features such as video recommendations and channel subscriptions which are part and parcel of the YouTube experience on other formats. Fed up Read full story › Source: The Drum...
Read MoreBy Richard J. Hillgrove VI The big, shiny disruptive brands are losing their Teflon shield. Ryanair and Uber were forced to say sorry after massive meltdowns in the past week, but not before the guts of their working practices were spilt and spread out for all to see. Both were called out on their poor management practices – Ryanair after a massive scheduling boo-boo that downed more than 2,000 flights and 300,000 customers, Uber after losing its TfL licence to operate in London. The lesson for both has been that pushing down price can only take you so far. There’s more to Read full story › Source: The Drum...
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