Posts made in November, 2017

on Nov 29, 2017

By Shawn Lim Samsung has announced it has acquired South Korean artificial intelligence Fluenty to use the startup’s machine learning-based chatbot to upgrade its AI assistant Bixby. According to The Korean Herald, Samsung will buy over the firm’s engineers, technologies and assets, which counts researchers from top technology firms like Kakao and LG Electronic as its founders. Bixby made its long-awaited launch in the United States earlier this year, before Samsung rolled it out to its customers in India during the launch of its Galaxy 8 phone. Read full story › Source: The Drum...

on Nov 29, 2017

By Shawn Lim Meltwater has released its findings which tracked online reactions in Southeast Asia in the lead-up to and during Singles’ Day, Black Friday and Cyber Monday, and found that over eight in 10 conversations (82.92%) online were focused on Black Friday and Cyber Monday. The media intelligence company tracked online perceptions across Facebook, Twitter, Instagram, YouTube, blogs, forums, message boards and review sites from 28 October to 28 November 2017 and found that Indonesia led the way driving the highest volume of online chatter with 88.6% of conversations centered around Black Friday and Cyber Monday. Meanwhile, Singapore generated the most social Read full story › Source: The Drum...

on Nov 29, 2017

By Charlotte McEleny Nielsen Marketing Cloud has launched in Asia Pacific with major Hong Kong broadcaster TVB as its first client, launching its addressable TV offering. The deal will largely be around building a data management platform (DMP) for TVB and moving towards addressable TV and targeted ads for its over-the-top (OTT) service. Nielsen’s core measurement business is already live in many major Asia Pacific markets, but the Nielsen Marketing Cloud service has, until this point, been online available in the US and Europe. The reason for this is that the business has been built mostly via acquisitions, the latest of which was Read full story › Source: The Drum...

on Nov 29, 2017

By John McCarthy M&C Saatchi has tapped Kate Bosomworth as its new chief marketing officer (CMO) whereupon it will make use of her two decades in the industry largely facing sports clients. Bosomworth is perhaps most widely known for running the envied This Girl Can campaign for the Board for Sport England, while also sitting on the UK Government’s Sport & Business Council. For 15 years Bosomworth also ran Speed Communications, standing down back in December 2016 to freelance a group of clients while also helping to develop women’s sport. Bosomworth said: “M&C Saatchi is one of the biggest agencies in Read full story › Source: The Drum...

on Nov 28, 2017

By Bennett Bennett Twitter has announced a new always-on service that automatically promotes tweets called Promotion Mode. The social platform launched the feature, priced at $99 a month for those who want to have an automated, advertising solution for their brands and products. According to Twitter, smaller brands, with up to 2,000 followers will see the most value. The service automatically selects tweets to be promoted, which will become ‘promoted’ tweets. For these (probably) smaller brands, all they have to do is post as they normally do to and this new feature boosts the message to their target audience. When Read full story › Source: The Drum...