By Taruka Srivastav Zee Media has partnered with artificial intelligence (AI) platform Botworx.ai to build chatbots to engage consumers through interaction, analysis and customized content solutions. As part of the partnership, Botworx.ai will create chatbots for Zee News, Zee News English, WION and DNA with the aim of enhancing and customizing the experience between the readers and their chosen brands. Botworx.ai will further provide insights about customer engagement and sentiment and trends through machine learning. Mahi de Silva, CEO Botworx.ai, said: “Botworx.ai is helping global brands leverage AI and social media to transform and disrupt the way they engage Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav To promote its data plans, Singtel has rolled out a humorous ad campaign featuring iPhone 8 and iPhone X. The ad conceptualized by BBH Singapore shows a father and daughter entering Singtel’s store where all of a sudden they can hear a mysterious voice which happens to be their inner thoughts. The daughter’s thoughts are to buy the iPhone upgrade while the dad wants to keep it for himself. In the end , the dad gives up and tells his daughter she can have the phone but the voice says that she can have it only during the next Read full story › Source: The Drum...
Read MoreCannes Lion of St. Mark award winner Piyush Pandey: 'India has enough richness and energy to make an impact around the world'
By Taruka Srivastav The Cannes Lions International Festival of Creativity will honor brothers Piyush Pandey (executive chairman and creative director Ogilvy South Asia) and Prasoon Pandey (film director) with the Lion of St. Mark award at the 2018 festival. The Lion of St. Mark award is given for the outstanding contribution to the creative industry award. This is the first time when the award will be conferred on two Indians. The Drum spoke with Piyush Pandey, who earlier won his first Cannes Lions awards with two Gold Lions for his work on an anti-smoking campaign in 2002, to find out what it Read full story › Source: The Drum...
Read MoreDiageo’s success with smaller batch ideas and e-commerce keeps Johnnie Walker relevant to craft-loving millennials
By Charlotte McEleny Johnnie Walker, as it’s long standing brand platform ‘Keep Walking’ suggests, is maintaining its sales figures (it is the number one scotch whisky in the world), despite people having greater choice and access to a wider variety of scotch brands. In 2016 Diageo sold over 200 million bottles of Johnnie Walker. That is nearly 25,000 bottles every hour of every day, hardly a craft position when you look at the numbers. But with a portfolio that ranges from $20 to $3000 (or more for very special productions), the brand has allowed itself space to play within a Read full story › Source: The Drum...
Read MoreAd of the Day: Nike, BBH Singapore and Google follow up Cannes-winning Manila ad with digital content-powered basketball court
By Charlotte McEleny Nike has created a basketball court in Manila, Philippines, that allows players to download training content and advice about basketball stars such as LeBron James, Kobe Bryant, Kevin Durant, Russell Westbrook and Kyrie Irving. The Hyper Court allows people to download the content data-free, such as drill videos from coaches and gamification elements and scoring, creating tools within the court to help them improve their game. The visuals of the online elements and court were designed by Arturo Torres, who creates superhero themed illustrations of rappers and basketball stars in two New York Times bestselling books – The Rap Read full story › Source: The Drum...
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