By Charlotte McEleny Singtel has said it has increased its online transactions five-fold since 2012 and owes this to digitising its off and online customer experiences. The Singaporean telecoms giant said it increased investment into digital innovation, with the main aim of creating a more seamless experience between its online and offline shopping environments. The investment from the brand ranges from building stronger digital operations, helping customers to easily do stock checks, order online and collect in store and compare products, to more innovative ideas around virtual and live chats. Gan Siok Hoon, vice president of retail and channel sales, consumer Singapore, Singtel, said that as Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav The Information and Broadcasting Ministry (I&B) has enforced a ban on condom ads aired on TV from 6am to 10pm. The channels can air the ads late night between 10pm to 6am. This move comes from the government after National Commission for Protection of Child Rights (NCPCR) approached the Ministry to ban the ads, citing inappropriate content which has an adverse effect on children. According to Indian Express, NCPCR chairperson Stuti Kacker told PTI: “We have received complaints regarding condom advertisements showing inappropriate content. We welcome the decision of the government.” Earlier, the Confederation of All India Traders (CAIT) urged Indian Read full story › Source: The Drum...
Read MoreBy Lawrence Weber Matteo Aliberti Immersive human experiences are no longer just hype. They are real and available — and can enhance the brand experience. If you can believe it, it was back in June 2014 that a VR headset took centre stage for the first time; we’re talking about the Oculus Rift in this case. Since then it has been hard to get away from the hype and hyperbole of VR and AR. With all this noise, it is quite reasonable that many marketers might have put AR/VR aside, seeing it not for now; as a gadget or gimmick for the few and not a Read full story › Source: The Drum...
Read MoreBy John Glenday Comcast has announced that it was pulling out of the race to purchase Fox, clearing the path for Disney. Comcast’s withdrawal leaves Disney as the sole remaining suitor for Fox’s assets, which have been valued at in excess of $40bn and include subscription channels National Geographic and FX as well as its namesake movie studio. Crucially Fox also owns the Star Network in India and has a stake in subscription satellite service Sky. Announcing its withdrawal Comcast said: “When a set of assets like Fox’s becomes available, it is our responsibility to evaluate if there Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Uber has brought back its data visualisation campaign #YearWithUber as a way of personalising a thank you message to its users. Started last year, the campaign by RGA Singapore uses Uber user data to create a personalised story about how they travelled in the past year. Those wanting to make a video must be based in specific markets in Asia Pacific (Australia, New Zealand, Hong Kong, Indonesia, India, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam) and have an Uber account and can create it by logging into the website. This year the data is used to create a ‘one of a Read full story › Source: The Drum...
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