Posts made in December, 2017

on Dec 12, 2017

By Tom Goodwin I’m very lucky, I’ve spent many months traveling the world, listening and observing. You get to see how the world is changing and the context of it. It’s weird to see much of the world continues to become more alike, the issues facing the citizens of Auckland, Dubai, Lima, Shanghai and New York and other global cities seem oddly similar to each other, while the differences between these cities and the rural catchment areas around them grow. This feels like a threshold in the world, we’ve only ever added more technology, media and information to our lives, things seem more Read full story › Source: The Drum...

on Dec 11, 2017

By The Drum In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action. From icons and pioneers to prominent creative directors and designers, we asked each of them how diversity creates better Read full story › Source: The Drum...

on Dec 11, 2017

By Stephen Lepitak The media and marketing industry is ultimately about people. In this weekly series, The Drum speaks to professionals across the sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week’s 10 Questions with… features the chief executive of BJL and chair of Tribe Global, Nicky Unsworth. What was your first ever job? A Saturday job in a local corner shop in St Helens, not the most glamorous, but the ageing local population did their ‘big shop’ there. It’s Read full story › Source: The Drum...

on Dec 11, 2017

By Danielle Long Holden is celebrating women who refuse to accept society’s unrealistic expectations of them with a new brand campaign ‘Nothing To Prove? Prove It’. The campaign positions the new Holden Equinox SUV as the car for women who are unapologetic about how they choose to live their lives. A series of TVCs portray women in a number of scenarios which showcase their inner confidence and unapologetic attitudes, such as a woman crowd-surfing at her daughters first pop concert or a group of women wearing fancy dress to their reunion. Holden general manager, marketing communications and digital, Natalie Davey, said: “Celebrating the thousands of women Read full story › Source: The Drum...

on Dec 10, 2017

By The Drum In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action. From icons and pioneers to prominent creative directors and designers, we asked each of them how diversity creates better work, the positive changes Read full story › Source: The Drum...